This research project is supported by a research grant from The German-Israeli Foundation for Scientific Research and Development (GIF)


(Grant I-153-104.3-2017)





The project examines the discursive value of the first-order concept of ordinary in the context of public talk media, as well as the discursive strategies and their intended perlocutionary effects for the discursive construction of ordinariness as an object of talk in mediated public talk, through the positioning of self and other speakers as ordinary and non-ordinary.


The focus is on the production format of those interactions in which ordinary speakers position themselves, their interlocutors or third parties as ordinary, and by doing so refer indexically to the interconnectedness between the private/public sphere and social, political and communicative accountability. The discursive strategies and strategy-specific linguistic constructions to be analysed include, among others, first-frame meta-pragmatic comments on ordinariness and non-ordinariness; semantic prosodies; self- and other-naming, address terms and deictic expressions used for self- and other-reference; quotations from ordinary people’s talk; ironic criticism of (non)ordinariness; small stories and self-disclosures; subjectification and conversationalisation.


Fetzer, Anita & Weizman, Elda. 2018. “What I would say to John and everyone like John is ...”: The construction of ordinariness through quotations in mediated political discourse. Discourse & Society 29(5).


Weizman, Elda & Fetzer, Anita. 2018. Constructing ordinariness in online journals: a corpus-based study in the Israeli context. Israel Studies in Language and Society 11(1).