Ashumi Shah M.A.

Project Overview - Participatory Culture, Television and New Media

The pervasive nature of new media --- be it Twitter, Instagram or Tumblr --- calls for an examination of participatory culture, especially where popular television shows are concerned. Not only must one don the lens of participatory culture and active audiences, but also take on an interdisciplinary approach to the analysis of new media audiences. The project aims to do just that with tools from genre studies, television studies, fan studies and digital humanities for a more integrated, holistic approach to how digital natives consume, produce and disseminate all the media on offer. In the current draft, the project covers the shows Black Mirror, The OA, and the literary celebrity of Neil Gaiman    .


Research Highlights: genre, science fiction, new media, digital humanities, celebrity, active audiences, participatory culture, fan studies


Presentations and Publications

23 June, 2017, ‘East Meets West – An analysis of culture clash in Gurinder Chadha’s Bride and Prejudice’ Presented at Jane Austen in a Global Context at the University of Göttingen.


6 July 2019, ‘Do You Tweet Chaucerian?’ Presented at Fanfic and the Premodern World, History Faculty, University of Oxford  


Organising Committee --- 11th Annual Conference for the Gesellschaft für Fantastikforschung (GFF)    --- Imagining Alternatives: The Fantastic and the Political --- 10-12 September, 2020. 



Contact Ashumi Shah M.A.

E-mail -
Tel - +49 821 598 - 5493
Room No. - 4502
Office Hours - Wednesdays 1-2 (Please register on DigiCampus). More appointments available via e-mail

Ashumi Shah M.A.