Business Administration (M.Sc.)
As unique as your goals: A master’s program that adapts to you – not the other way around.
In an increasingly complex and challenging environment, companies need leaders and experts with in-depth knowledge and a high degree of adaptability. We offer a master’s program that combines both and enables you to achieve your personal goals. In addition to one of the six specializations, which will prepare you for one of the current major trends in business administration, you will select a customized module profile for your minor. As a result, this master’s program combines the depth of a specialized master’s program with the breadth of a general master’s program.
Your benefits at a glance
✔ Six degree programs in one
✔ Flexible choice of specialization, even after enrollment
✔ Customized academic development across specializations
✔ Practice-oriented education with diverse learning formats
✔ Open, respectful, and supportive learning environment
Learning Objectives
Upon completing your degree, you will be able to ...
✔ ... evaluate complex business management issues using modern data analysis methods and make evidence-based decisions.
✔ ... develop and implement sustainable strategies in dynamic and globalized markets.
✔ ... take into account the ethical, social, and environmental implications of business decisions.
How to get into the master's program
You have successfully completed your bachelor’s degree or are about to graduate? Then take the next step now and find out here how to apply for the master’s program in Business Administration.
Application Process (Information in German)
PROGRAM STRUCTURE
4 semesters:
- 3 courses on methodology with a total of 18 ECTS credits
- 1 Major from six areas with 42 ECTS credits
- 1 Minor with the possibility of individual course selection with 30 ECTS credits
- Master’s thesis with individual topic selection with 30 ECTS credits
Specializations (Majors)
Business Analytics & Operations
Making smarter decisions.
Would you like to understand how companies use data and digital technologies to make better decisions, and are you interested in a career in business analytics? Then this is the track for you.
You will learn to analytically solve complex problems in supply chain design, production and service processes, and healthcare. You will apply methods from the fields of business analytics, optimization, and artificial intelligence to real-world decision-making problems. This will qualify you for analytical roles in management and consulting at data-driven companies.
Finance, Accounting, Controlling & Taxation
Steering toward success.
Are you aiming for a career in financial management, insurance, auditing, management consulting, controlling, or taxation? Then this specialization is exactly right for you.
We prepare you for a position in these fields through practical case studies, lectures from the business world, e.g., via the PCA lecture series, as well as a wide range of relevant lectures and seminars on new analytical tools, current regulatory developments, and modern corporate management methods. A variety of courses in finance, accounting, controlling, and taxation also offer you the opportunity to further specialize in one of these areas.
Strategy, Marketing & Management
Making an impact.
Do you want to understand how to successfully lead people and organizations in a complex world? Then you’ve come to the right place.
In this specialization, you’ll deepen your knowledge in the areas of business management and ethics, marketing, human resources management, innovation, and information systems. Data-driven analyses, interactive projects, and practical case studies will specifically prepare you for roles in management, consulting, or market research.
Our collaborations with renowned partners from academia and industry allow you to build valuable networks. Interdisciplinary research exchanges with various centers at the University of Augsburg broaden your perspective and foster a holistic view of economic and social issues.
Digital Business & Entrepreneurship
Thinking outside the box.
Are you interested in digital transformation and want to learn entrepreneurial thinking that will help you develop new business models? Then this specialization is for you.
We’ll show you how to develop digital business models, strategically evaluate technological trends, and design innovation processes from concept to market launch. Hands-on projects, interdisciplinary teams, and close collaboration with the startup community through StartHub, the University of Augsburg’s innovation and startup center, will specifically prepare you to launch your own company or take on innovation and transformation roles in established organizations.
Health & Society
Thinking beyond systems.
Are you pursuing a career in health management and looking to better understand the complex interplay between the healthcare system, the economy, and society? Then you've found the right specialization here.
We provide you with solutions to health economic issues in the areas of healthcare delivery systems, prevention, and public health, and highlight the ethical and social dimensions of modern healthcare systems. Current research findings from the Centre for Interdisciplinary Health Research at the University of Augsburg ensure that our curriculum is always at the cutting edge of research.
Sustainability
Securing the future.
Would you like to combine your interest in sustainable transformation with business expertise and make a difference? Then this specialization is right for you.
You will learn to develop sustainable business models, strategically manage transformation processes, and make business decisions in alignment with environmental and social goals. The focus is on topics such as sustainable value chains, ESG strategies, impact measurement, and regulatory frameworks. Practice-oriented projects, interdisciplinary perspectives, and the latest research findings from the Centre for Climate Resilience at the University of Augsburg will prepare you to embed sustainability as a key success factor in companies, organizations, or the public sector.
WHAT THE FACULTY OF BUSINESS AND ECONOMICS OFFERS
We offer top quality research and teaching
Internationally successful research in the important future areas of digitalization, entrepreneurship, sustainability, health, and transformation
Very good mixture of sound research and application-oriented education
International orientation of our degree programs and diverse opportunities to study abroad
Regular top positions in rankings (e.g., CHE)
Outstanding ratings of our courses by students
We offer optimal study conditions
Top equipping of the modern rooms with computers, smartboards, and software
Specialization in forward-looking professional fields due to large offer of courses and individual selection options of students
Interactive lectures, intensive project study, and numerous tutorials in small groups to consolidate the subject matter
Individual support and choice of topics in seminar and Master’s theses
Talks given by companies, practical courses, additional IT, languages, and soft skills offers
We encourage people and help them develop their own opinions
Targeted encouragement of critical reflection and discussions about central topics in society and the economy
Many offers for workshops and startup events
Numerous opportunities for working at a chair or for engagement in the student initiatives
Room to develop a responsible personality due to the informal family and open atmosphere on the campus
We create future prospects
Outstanding career prospects for our students due to excellent technical, methodological, and personal education, the recognized good reputation of the University of Augsburg, and the growing demand for people with a Master’s degree in business management
FUTURE PROSPECTS
The career prospects
Due to the optimal mix of methodological foundation, individualized technical qualification, and the development of your personality, after you have finished your degree you are ready for any professional challenge.
Working in the industry, the financial sector, consulting, or a startup at home or abroad – we open up worlds for you!
The career service advises you on career orientation and entry.
Doctorate
The doctorate is the highest academic degree awarded by universities in this country.
After successful completion of your degree, you therefore have the opportunity to start your doctoral studies at the University of Augsburg or at another university at home or abroad.
INFORMATION SESSIONS
The Faculty of Business and Economics holds a Master’s Information Day (MIT) in the winter and the summer term. Potential students have the opportunity to comprehensively find out at first-hand about our Master’s programs, their composition, structure, and the application conditions.
Prior registration is not necessary. Further information can be found in due course on the website of the Faculty of Business and Economics.
DETAILS AND DOWNLOADS
WHO CAN HELP ME?
- Phone: +49 821 598 - 4158
- Email: studienberatung@wiwi.uni-augsburgwiwi.uni-augsburg.de ()
- Room 1313 (Building J)