The Herostratos Syndrome

The modern „Western“ societies are intensively mediatised societies, one of their central and at the same time scarce resources being attention. The allocation of attention plays a significant role in the implementation of political aims and any concerns in a wider sense. On the other hand, it has gained considerable importance in view of personal and group-specific identity within the context of an increasing interpenetration of the public and private life. The project for the first time deals with both aspects examining their similarities in order to use the outcome for a theory of the mediatised society. An emphasis will be placed on political attention-raising strategies such as terror and non-violent strategies such as talk shows, internet presentations, etc.