Publication: Positionierungsmacht - Über Formierung und Regierung der Marktakteure

On the formation and government of market actors

 

The term positioning power takes up the Foucaultian analysis of power. It denotes a governmental form of power that unfolds in the current phenomena of valuing and assessing, in castings, rankings, ratings, etc.. These current forms of the social construction of the valuable form new complexes of the formation and government of market actors, whose mode of operation points beyond the familiar Foucauldian diagnoses of power.
The volume develops central aspects and dimensions of positioning power and illustrates its mode of operation by means of two case studies.

 

 

Positionierungsmacht Prof. Dr. Reiner Keller Martin Blessinger Verföffentlichung eines Bandes zum Thema Positionierungsmacht - Über die Formierung und Regierung der Marktakteure beltz Verlag

 

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