Faculty News

Feb. 17, 2022

Feigning cheerfulness doesn't have to be bad for business

A study by the University of Augsburg, Germany and Queensland University of Technology (QUT), Australia has shown that the use of a fake smile by salesclerks does not neccesarily have to result in diminished success. The results published in the journal Psychology & Marketing show that the customers’ number of choices is an importat factor in these findings.

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Smiling sales workers
Oct. 5, 2021

Nobel Class for Honorary Doctor Prof. David Audretsch

The University and the Faculty of Business and Economics congratulate their honorary doctor Prof. David Audretsch, Ph.D., on being named a Citation Laureate™ by the Institute for Scientific Information. Since 2002, the Institute has annually named the most influential researchers in the disciplines of medicine, physics, chemistry and economics from the more than 52 million articles indexed in the Web of Science since 1970.

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Prof. David Audretsch, Ph.D



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86159 Augsburg, Germany



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