Faculty of Business and Economics
Faculty News
The effects of NFTs on the art market
Non-fungible tokens are based on blockchain technology known from cryptocurrencies. NFTs create a ‘proof of authenticity’ for digital works and confirm personal ownership of them, which is what makes it possible to trade virtual images. Twain Stolz, an art historian and economist, is researching the effects of NFTs on the art market.

Feigning cheerfulness doesn't have to be bad for business
A study by the University of Augsburg, Germany and Queensland University of Technology (QUT), Australia has shown that the use of a fake smile by salesclerks does not neccesarily have to result in diminished success. The results published in the journal Psychology & Marketing show that the customers’ number of choices is an importat factor in these findings.

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University of Augsburg
Faculty of Business and Economics
Universitätsstr. 16
86159 Augsburg, Germany
Email:
dekanat@wiwi.uni-augsburg.de
Phone: +49 821 598-4015
Fax: +49 821 598-4212
Building: J
