Katharina Angermayr M.A.

Researcher and PhD candidate
Digital Health Communication
Phone: n/a
Email:
Room: 7020 (BCM)
Open hours: upon request
Address: Alter Postweg 101 (Büro Center Messe), 86159 Augsburg

MAIN RESEARCH

  • Health Communication
  • Artificial Intelligence & Health 
  • Patient-Provider Communication in Times of Conversational AI
 

Journal Articles

Angermayr, K., Neuendorf, N. L., & Scherr, S. (2026). Patient-centered communication preferences in AI-powered mental health chatbots: Evidence from two preregistered studies. Health Communication. https://doi.org/10.1080/10410236.2026.2666885 

 

Neuendorf, N. L., Angermayr, K., & Scherr, S. (2026). Trade-offs in mental health support: Preferred patient-centered communication attributes across AI chatbots, telemedicine, online health communities, and in-person clinicians. Social Science & Medicine, 119431. https://doi.org/10.1016/j.socscimed.2026.119431 

 

Neuendorf, N. L., Dong, Y., Angermayr, K., & Scherr, S. (2026). Nutri-Score front-of-package labels in the United States: Experimental evidence for asymmetric expectancy violation effects on consumer evaluations and consumption guilt. Food Quality and Preference, 143, 105946. https://doi.org/10.1016/j.foodqual.2026.105946 

 

Angermayr, K., & Scherr, S. (2026). Mental health disorders on Netflix: Analyzing stereotypes across 13 countries using the stereotype content model and machine learning. Psychology of Popular Media, 15(3), 486–495. https://doi.org/10.1037/ppm0000660

 

 

Handbook Chapters

Scherr, S., Angermayr, K., & Neuendorf, N. L. (2026). Psychische Krankheiten in der Gesellschaft und in den Medien: Ein narratives Review [Mental disorders in society and in the media: A narrative review]. In C. Rossmann & M. R. Hastall (Hrsg.), Handbuch Gesundheitskommunikation – Kommunikationswissenschaftliche Perspektiven (2. Auflage) [Handbook of health communication – communication science perspectives (2nd ed.)]. Springer: Heidelberg.

 

Scherr, S., Bartsch, A., Angermayr, K., & Neuendorf, N. L. (2026). Pathologische Mediennutzung: Von Internetsucht bis Binge-Watching [Pathologic media use: From Internet addiction to binge-watching]. In C. Rossmann & M. R. Hastall (Hrsg.), Handbuch Gesundheitskommunikation – Kommunikationswissenschaftliche Perspektiven (2. Auflage) [Handbook of health communication (2nd ed.)]. Springer: Heidelberg

 

 

Other Publications

Angermayr, K., & Scherr, S. (2026). Stereotype content. DOCA – Database of Variables for Content Analysis. https://doi.org/10.34778/nff4q624

 

Angermayr, K., & Scherr, S. (2026). Body-part visibility. DOCA – Database of Variables for Content Analysis. https://doi.org/10.34778/112233


 

Conference Presentations

Neuendorf, N. L., Angermayr, K., & Scherr, S. (2026, August). From In-Person and Online Clinicians to Online Health Communities and AI Chatbots: What Shapes U.S. Preferences for Interactive Healthcare Providers? Evidence from Two Preregistered Studies. Paper presented at the 109th Annual AEJMC Conference, New Orleans, Louisiana, USA.

 

Angermayr, K., Neuendorf, N. L., & Scherr, S. (2026). Understanding Me and My Symptoms: Evidence of Preferred Communication Features of AI Mental-Health Chatbots from Two Pre-Registered Studies in the U.S. Paper presented at the 76th Annual ICA Conference, Cape Town, South Africa. 

 

Dong, Y., Angermayr, K., Neuendorf, N. L., & Scherr, S. (2025, June). Expectations in play: Examining the effects of front-of-package nutrition labels on healthy food choices. Paper presented at the 75th Annual ICA Conference, Denver, CO.

 

Angermayr, K., & Scherr, S. (2024, June). Mental health disorders on Netflix: A quantitative cross-cultural content analysis of movies and series in 13 countries. Paper presented at the 74th Annual ICA Conference, Gold Coast, Australia.

 

 

Awards

Best Thesis Award sponsored by the Society of Friends of the University of Augsburg e.V. (GdF) for the Master’s Thesis titled “Mental Health Disorders on Netflix: A Quantitative Cross-Cultural Content Analysis of Movies and Series in 13 Countries" (2024)

 

 

CURRICULUM VITAE

Katharina Angermayr is a PhD researcher and PhD candidate in Digital Health Communication working with Prof. Dr. Sebastian Scherr at the Center for Interdisciplinary Health Research and the Department of Media, Knowledge, and Communication.


Her primary research focuses on health communication, particularly on the use of artificial intelligence in healthcare and patient–provider communication in the era of conversational AI. Her research predominantly employs quantitative methods, including content analysis, online surveys, experiments, discrete choice experiments, and best-worst scaling.


Since May 2026, Katharina has been a Doctoral Fellow at the Graduate Center for Doctoral Researchers of the Bavarian Research Institute for Digital Transformation (bidt).
 

Katharina holds a Bachelor's and Master's degree in Media and Communication from the University of Augsburg, Germany.


During her academic journey, she gained experience as a research assistant in a project on political participation through Internet memes, working with Dr. Michael Johann (University of Augsburg). Additionally, Katharina gained initial experience with eye-tracking methodology, expanding her repertoire of research methods.

 

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