Janina Kleine M.Sc.

Research and Teaching Assistant
Faculty of Business Administration and Economics
Phone: +49 821 598-4249
Fax: +49 821 598-4242
Room: 1203 (J)
Visiting hours: For appointments, please contact Janina Kleine via email.
Address: Universitätsstraße 16, 86159 Augsburg


  • Bachelor/Master Theses
  • IT
  • Website

Curriculum Vitae

Janina Kleine studied Business Administration and Economics (Bachelor of Science) and Business Administration (Master of Science) at the University of Passau. She graduated with a master thesis on the effects of complexity of toolkit tariffs within the service sector on consumers’ price perceptions. Since May 2016, she has been part of the team at the Chair for Value Based Marketing at University of Augsburg.


During her studies Janina Kleine gained work experience in the fields of product management and location policy. She also worked as a student employee in the energy service provider sector.


Her research focuses on competitive channel switching behaviors of consumers.



Conference Papers

Kleine, Janina and Michael Paul (2020): Why Don’t Consumers Competitively Showroom?, in: 11th SERVSIG Conference, Brisbane, AU. [ Download]


Kleine, Janina and Michael Paul (2019): Towards a Better Understanding of Competitive Showrooming, in: QUIS16 Conference, Karlstad, SE. [ Download ]



Conference Posters

Kleine, Janina and Michael Paul (2019): Competitive Showrooming: Do consumers’ moral considerations matter?, in: 28th Frontiers in Service Conference, Singapore. [ Download ]

Invited Talks

Empirical Insights on Consumer Free Riding, 3rd Digital Marketing Conference, University of Passau, GER, March 16, 2018.

Doctoral Colloquia & Courses

Mediation, Moderation, and Conditional Process Analysis I, University of St. Gallen, Andrew Hayes (Ohio State University), Summer Term 2019


Selected Topics in Consumer Behavior, University of Augsburg, Martin Mende and Maura Scott (Florida State University), Summer Term 2018


Experimental Design & Analysis, University of Calabria, Irene Scopelliti (City University of London), Summer Term 2017


Text Analysis, University of Augsburg, Stephan Ludwig (University of Surrey), Winter Term 2016/2017


Publishing Scholarly Research, University of Augsburg, Dwayne D. Gremler (Bowling Green State University), Summer Term 2016