Prof. Dr. Michael Paul: Value Based Marketing
The Chair for Value Based Marketing addresses relevant issues in research and teaching in the fields of value based marketing, services marketing, and new media & omnichannel management. Together with our partners in research and practice, we conduct empirical studies using a wide range of empirical designs and sophisticated data analysis methods. We strive for combining rigor with managerial and societal relevance.
The next application deadline for the Pittsburgh exchange program for bachelor and master students is on November 30, 2021. Bachelor students can apply for an exchange semester at the College of Business Administration, University of Pittsburgh, and master students at Joseph M. Katz Graduate School of Business, University of Pittsburgh.
Our research fellow and former colleague Markus Gahler has won this year's HORIZONT Foundation sponsorship award for his dissertation “Customer Experience: Conceptualization and Development of a Text-Based and Pictorial Scale”. A total of 20,000 € was paid out to the winners of the sponsorship award and the scholarship.
Research paper by Maximilian Bruder, Andreas Lechner, and Michael Paul accepted for publication in Psychology & Marketing
“Toward holistic frontline employee management: An investigation of the interplay of positive emotion displays and dress color” authored by our colleague Maximilian Bruder, research fellow Andreas Lechner, and Michael Paul has been accepted for publication in Psychology & Marketing (Jourqual: B).
Presentation dates for GBM projects in winter term 2021
The presentations for GBM projects, which are supervised by the Chair for Value Based Marketing, will take place on November 5, 2021, at 10 am and on January 24, 2022, at 10 am in a Zoom meeting. A registration is obligatory. Please contact Katharina Saborowski for registration or further questions. The registration deadline ends on October 29, 2021, and on January 17, 2022, respectively. Please send your final project report to Katharina Saborowski until the mentioned dates.
Currently, the final theses can only be submitted by mail or via the blue mailbox at the presidential building (left of the turnstile). Please use the following postal address:
Univesity of Augsburg
Faculty of Business and Economics - Chair for Value Based Marketing
Name of supervisor
Please also enclose the documents "Erklärung zur Abgabe" und "Einsichtnahme Dritter" which the examination office sent to you (you also find them on the website of the examination office).
After sending the theses, you can inform your supervisor about it. If you wish to get a confirmation of receipt of your theses, please contact our secretariat.
Our Facebook page provides you with information about the chair’s activities, events, guest talks, publications and shares interesting content with you that is directly related to our main research and teaching areas.
Research paper by Andreas Lechner and Michael Paul accepted for publication in Journal of Service Research
“Frontline Employees’ Display of Fake Smiles and Angry Faces: When and Why They Influence Service Performance” authored by our research fellow Andreas Lechner, Michael Paul, and Frank Mathmann (Queensland University of Technology, AUS) has been accepted for publication in the Journal of Service Research (Jourqual: A).
Bringing Service Interactions Into Focus: Prevention- Versus Promotion-Focused Customers’ Sensitivity to Employee Display Authenticity” authored by our research fellow and former colleague Andreas Lechner and Frank Mathmann (Queensland University of Technology, AUS) has been accepted for publication in the Journal of Service Research (Jourqual: A).
Our chair provides students with a range of bachelor and master courses and supervises theses on all marketing-relevant topics.
The chair's main research areas involve value based marketing, services marketing, and new media & omnichannel management.
The Cluster Strategy, Marketing & Management puts human beings and their decisions as a success factor of businesses at the heart of its teaching and research. The goal of strategic management and marketing is always to ensure sustainable corporate success.
The exchange program with the University of Pittsburgh, as one of the top universities in the US, is an excellent opportunity for bachelor and master students to enrich their studies at the University of Augsburg.
The Augsburger Marketing Tag brings together practitioners and researchers to exchange views on future-oriented topics and to develop new ideas for successful marketing.
The chair cooperates with profit and non-profit organizations in research (e.g., knowledge exchange), teaching (e.g., guest lectures), and talent recruitment (e.g., workshops).
Press information, including press coverage of the chair's research activities and downloadable press material.
University of Augsburg
Faculty of Business and Economics
Chair for Value Based Marketing
Phone: +49 821 598 -4247 (Office Management)
Fax: +49 821 598 -4242
E-Mail: firstname.lastname@example.org (Office Management)