© University of Augsburg

The Chair for Value Based Marketing addresses relevant issues in research and teaching in the fields of value based marketing, services marketing, and new media & omnichannel management. Together with our partners in research and practice, we conduct empirical studies using a wide range of empirical designs and sophisticated data analysis methods. We strive for combining rigor with managerial and societal relevance.

Aug. 11, 2022

Register for the "Augsburger Marketing Tag" on October 6, 2022

The Chair for Value Based Marketing invites all (doctoral) students, practitioners, and researchers to the “Augsburger Marketing Tag”, which will take place October 6, 2022, at the Faculty of Business and Economics (University of Augsburg). Besides talks from practitioners and researchers on customer experience in the omnichannel era, you will have the opportunity for personal networking with participating companies, students, and researchers. If you are interested, please register until September 27, 2022. For all (doctoral) students, participation is free of charge, but a registration is necessary. More information is available here.

July 26, 2022

Digital Excellence Circle Workshop with CHECK24

During a workshop on "Digital Leadership" as part of the Digital Excellence Circle, 15 students recently had the opportunity to look behind the scenes at CHECK24, Germany's largest comparison portal. As part of the full-day workshop, participants worked in groups on various case studies and presented the results to company representatives. The event was rounded off by a get-together with barbecue and drinks. We would like to thank all participants and CHECK24 for the exciting and informative day!

June 24, 2022

Dr. Markus Gahler wins Wolfgang Wirichs Förderpreis Handel 2022

Dr. Markus Gahler is the 22nd winner of the Wolfgang Wirichs Förderpreis Handel. He received the sponsorship prize for his dissertation on "Customer Experience: Conceptualization and Development of a Text-based and Graphical Scale". At a ceremony in Moers, the Executive Board and Board of Trustees of the Wolfgang Wirichs Foundation as well as the supervising professors honored the award winners of 2021 and 2022. Since 2001, the sponsorship prize supports ongoing scientific work or practical projects that lead to novel solutions to problems in commercial practice.

June 22, 2022

The Chair for Value Based Marketing is looking for a research and teaching assistant

The Chair for Value Based Marketing is looking for a new team member starting in October 2022. More detailed information is available here.

April 26, 2022

Sonja Kralj successfully defended her dissertation

On April 26, 2022, Sonja Kralj successfully defended her PhD thesis to earn her doctoral degree. Her dissertation is entitled “Akkulturation von Konsumierenden: Gesellschaftliches Klima und individuelle Strategien“. The chair congratulates Sonja Kralj for this accomplishment! Many thanks also to the dissertation committee members Prof. Dr. Lehmann (chairman), Prof. Dr. Paul (1st examiner and supervisor), and Prof. Dr. Veit (2nd examiner) for their work and highly valuable input.

Feb. 14, 2022

Research paper by Andreas Lechner and colleagues accepted for publication in Psychology & Marketing

“Fake smiles. Customer reactions to employees’ display inauthenticity and choice restrictions” authored by our research fellow Andreas Lechner together with Thuy Pham and Frank Mathmann (both Queensland University of Technology, AUS) has been accepted for publication in Psychology & Marketing (Jourqual: B).

Oct. 25, 2021

Markus Gahler wins HORIZONT Award 2021

Our research fellow and former colleague Markus Gahler has won this year's HORIZONT Foundation sponsorship award for his dissertation “Customer Experience: Conceptualization and Development of a Text-Based and Pictorial Scale”. A total of 20,000 € was paid out to the winners of the sponsorship award and the scholarship.

Oct. 21, 2021

Research paper by Maximilian Bruder, Andreas Lechner, and Michael Paul accepted for publication in Psychology & Marketing

“Toward holistic frontline employee management: An investigation of the interplay of positive emotion displays and dress color” authored by our colleague Maximilian Bruder, research fellow Andreas Lechner, and Michael Paul has been accepted for publication in Psychology & Marketing (Jourqual: B).

April 28, 2020

Follow us on Facebook

Our Facebook page provides you with information about the chair’s activities, events, guest talks, publications and shares interesting content with you that is directly related to our main research and teaching areas.

Dec. 14, 2020

Research paper by Andreas Lechner and Michael Paul accepted for publication in Journal of Service Research

“Frontline Employees’ Display of Fake Smiles and Angry Faces: When and Why They Influence Service Performance” authored by our research fellow Andreas Lechner, Michael Paul, and Frank Mathmann (Queensland University of Technology, AUS) has been accepted for publication in the Journal of Service Research (Jourqual: A).

Feb. 19, 2020

Research paper by Andreas Lechner accepted for publication in Journal of Service Research

Bringing Service Interactions Into Focus: Prevention- Versus Promotion-Focused Customers’ Sensitivity to Employee Display Authenticity” authored by our research fellow and former colleague Andreas Lechner and Frank Mathmann (Queensland University of Technology, AUS) has been accepted for publication in the Journal of Service Research (Jourqual: A).

Team

The team and associates of the Chair for Value Based Marketing.

Study

Our chair provides students with a range of bachelor and master courses and supervises theses on all marketing-relevant topics.

Research

The chair's main research areas involve value based marketing, services marketing, and new media & omnichannel management.

Cluster Strategy, Marketing & Management

The Cluster Strategy, Marketing & Management puts human beings and their decisions as a success factor of businesses at the heart of its teaching and research. The goal of strategic management and marketing is always to ensure sustainable corporate success.

Pittsburgh Exchange Program

The exchange program with the University of Pittsburgh, as one of the top universities in the US, is an excellent opportunity for bachelor and master students to enrich their studies at the University of Augsburg.

AUX Marketing Tag

The Augsburger Marketing Tag brings together practitioners and researchers to exchange views on future-oriented topics and to develop new ideas for successful marketing.

Practice

The chair cooperates with profit and non-profit organizations in research (e.g., knowledge exchange), teaching (e.g., guest lectures), and talent recruitment (e.g., workshops).

Press

Press information, including press coverage of the chair's research activities and downloadable press material.

Contact:

Postal address:

University of Augsburg
Faculty of Business and Economics
Chair for Value Based Marketing

Universitätsstr. 16
D-86159 Augsburg


Phone: +49 821 598 -4247 (Office Management)

Fax: +49 821 598 -4242

E-Mail: karin.gall@wiwi.uni-augsburg.de (Office Management)

 

Building: J

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