Prof. Dr. Michael Paul: Value Based Marketing
The Chair for Value Based Marketing addresses relevant issues in research and teaching in the fields of value based marketing, services marketing, and new media & omnichannel management. Together with our partners in research and practice, we conduct empirical studies using a wide range of empirical designs and sophisticated data analysis methods. We strive for combining rigor with managerial and societal relevance.
Research paper by Janina Kleine, Nico Friederich, and Michael Paul accepted for publication in Journal of Advertising
The research paper “Celebrity Endorser Scandals and Competitor Firm Value” by Janina Kleine, Nico Friederich, and Michael Paul has been accepted for publication in the Journal of Advertising (Jourqual: B).
Presentation dates for GBM projects in summer term 2023
The presentations for GBM projects, which are supervised by the Chair for Value Based Marketing, will take place on May 11, 2023, at 10 am and on July 11, 2023, at 10 am in room J 1204. A registration is obligatory. Please contact Katharina Saborowski for registration or further questions. The registration deadline ends on May 10, 2023, and on July 10, 2023, respectively. Please send your final project report to Katharina Saborowski until the mentioned dates.
DEC Workshop at HOERBIGER
During the full-day workshop on "Future Applications" as part of the Digital Excellence Circle, 12 students had the opportunity to look behind the scenes at HOERBIGER Flow Control. After a factory tour, participants worked in groups on ideas for future applications of one of the company's most important technologies. They presented the results to company representatives. The event was rounded off by a get-together with pizza and drinks. We would like to thank all participants and HOERBIGER Flow Control for the exciting and informative day!
Research paper by Andreas Lechner accepted for publication in Journal of Service Research
Bringing Service Interactions Into Focus: Prevention- Versus Promotion-Focused Customers’ Sensitivity to Employee Display Authenticity” authored by our research fellow and former colleague Andreas Lechner and Frank Mathmann (Queensland University of Technology, AUS) has been accepted for publication in the Journal of Service Research (Jourqual: A).
Research paper by Markus Gahler and Michael Paul accepted for publication in Journal of Service Research
“Customer Experience: Conceptualization, Measurement, and Application in Omnichannel Environments” authored by our research fellow Markus Gahler, Jan F. Klein (Tilburg University, NLD), and Michael Paul has been accepted for publication in the Journal of Service Research (Jourqual: A).
Dr. Markus Gahler wins Wolfgang Wirichs Förderpreis Handel 2022
Dr. Markus Gahler is the 22nd winner of the Wolfgang Wirichs Förderpreis Handel. He received the sponsorship prize for his dissertation on "Customer Experience: Conceptualization and Development of a Text-based and Graphical Scale". At a ceremony in Moers, the Executive Board and Board of Trustees of the Wolfgang Wirichs Foundation as well as the supervising professors honored the award winners of 2021 and 2022. Since 2001, the sponsorship prize supports ongoing scientific work or practical projects that lead to novel solutions to problems in commercial practice.
Sonja Kralj successfully defended her dissertation
On April 26, 2022, Sonja Kralj successfully defended her PhD thesis to earn her doctoral degree. Her dissertation is entitled “Akkulturation von Konsumierenden: Gesellschaftliches Klima und individuelle Strategien“. The chair congratulates Sonja Kralj for this accomplishment! Many thanks also to the dissertation committee members Prof. Dr. Lehmann (chairman), Prof. Dr. Paul (1st examiner and supervisor), and Prof. Dr. Veit (2nd examiner) for their work and highly valuable input.
Research paper by Andreas Lechner and colleagues accepted for publication in Psychology & Marketing
“Fake smiles. Customer reactions to employees’ display inauthenticity and choice restrictions” authored by our research fellow Andreas Lechner together with Thuy Pham and Frank Mathmann (both Queensland University of Technology, AUS) has been accepted for publication in Psychology & Marketing (Jourqual: B).
Markus Gahler wins HORIZONT Award 2021
Our research fellow and former colleague Markus Gahler has won this year's HORIZONT Foundation sponsorship award for his dissertation “Customer Experience: Conceptualization and Development of a Text-Based and Pictorial Scale”. A total of 20,000 € was paid out to the winners of the sponsorship award and the scholarship.
Research paper by Maximilian Bruder, Andreas Lechner, and Michael Paul accepted for publication in Psychology & Marketing
“Toward holistic frontline employee management: An investigation of the interplay of positive emotion displays and dress color” authored by our colleague Maximilian Bruder, research fellow Andreas Lechner, and Michael Paul has been accepted for publication in Psychology & Marketing (Jourqual: B).
Follow us on Facebook
Our Facebook page provides you with information about the chair’s activities, events, guest talks, publications and shares interesting content with you that is directly related to our main research and teaching areas.
Research paper by Andreas Lechner and Michael Paul accepted for publication in Journal of Service Research
“Frontline Employees’ Display of Fake Smiles and Angry Faces: When and Why They Influence Service Performance” authored by our research fellow Andreas Lechner, Michael Paul, and Frank Mathmann (Queensland University of Technology, AUS) has been accepted for publication in the Journal of Service Research (Jourqual: A).
Our chair provides students with a range of bachelor and master courses and supervises theses on all marketing-relevant topics.
The chair's main research areas involve value based marketing, services marketing, and new media & omnichannel management.
Cluster Strategy, Marketing & Management
The Cluster Strategy, Marketing & Management puts human beings and their decisions as a success factor of businesses at the heart of its teaching and research. The goal of strategic management and marketing is always to ensure sustainable corporate success.
Pittsburgh Exchange Program
The exchange program with the University of Pittsburgh, as one of the top universities in the US, is an excellent opportunity for bachelor and master students to enrich their studies at the University of Augsburg.
AUX Marketing Tag
The Augsburger Marketing Tag brings together practitioners and researchers to exchange views on future-oriented topics and to develop new ideas for successful marketing.
The chair cooperates with profit and non-profit organizations in research (e.g., knowledge exchange), teaching (e.g., guest lectures), and talent recruitment (e.g., workshops).
Press information, including press coverage of the chair's research activities and downloadable press material.
University of Augsburg
Faculty of Business and Economics
Chair for Value Based Marketing
Phone: +49 821 598 -4247 (Office Management)
Fax: +49 821 598 -4242
E-Mail: firstname.lastname@example.org (Office Management)