Prof. Dr. Michael Paul: Value Based Marketing
The Chair for Value Based Marketing addresses relevant issues in research and teaching in the fields of value based marketing, services marketing, and new media & omnichannel management. Together with our partners in research and practice, we conduct empirical studies using a wide range of empirical designs and sophisticated data analysis methods. We strive for combining rigor with managerial and societal relevance.
The Chair for Value Based Marketing is looking for student tutors for the courses "Introduction to Business and Economics", "New Media Marketing: Principles", and "Advanced Value Based Marketing". More detailed information is available here.
Our Facebook page provides you with information about the chair’s activities, events, guest talks, publications and shares interesting content with you that is directly related to our main research and teaching areas.
Research paper by Andreas Lechner and Michael Paul accepted for publication in Journal of Service Research
“Frontline Employees’ Display of Fake Smiles and Angry Faces: When and Why They Influence Service Performance” authored by our research fellow Andreas Lechner, Michael Paul, and Frank Mathmann (Queensland University of Technology, AUS) has been accepted for publication in the Journal of Service Research (Jourqual: A).
Markus Gahler successfully defended his dissertation
On May 29, 2020, Markus Gahler successfully defended his PhD thesis to earn his doctoral degree. His dissertation is entitled “Customer Experience: Konzeptualisierung und Entwicklung einer text-basierten und grafischen Skala”. The chair congratulates Markus Gahler for this accomplishment! Many thanks also to the dissertation committee members Prof. Dr. Paul, Prof. Dr. Veit, and Prof. Dr. Warning for their work and highly valuable input.
Bringing Service Interactions Into Focus: Prevention- Versus Promotion-Focused Customers’ Sensitivity to Employee Display Authenticity” authored by our research fellow and former colleague Andreas Lechner and Frank Mathmann (Queensland University of Technology, AUS) has been accepted for publication in the Journal of Service Research (Jourqual: A).
Presentation dates for GBM projects in winter term 2020
The presentations for GBM projects, which are supervised by the Chair for Value Based Marketing, will take place on December 8, 2020 at 15:15 pm and on February 8, 2021 at 10 am in a Zoom meeting. A registration is obligatory. Please contact Katharina Saborowski for registration or further questions. The registration deadline ends on December 3, 2020, and on February 1, 2021, respectively. Please send your final project report to Katharina Saborowski until the mentioned dates.
Our chair provides students with a range of bachelor and master courses and supervises theses on all marketing-relevant topics.
The chair's main research areas involve value based marketing, services marketing, and new media & omnichannel management.
The exchange program with the University of Pittsburgh, as one of the top universities in the US, is an excellent opportunity for bachelor and master students to enrich their studies at the University of Augsburg.
The Augsburger Marketing Tag brings together practitioners and researchers to exchange views on future-oriented topics and to develop new ideas for successful marketing.
The chair cooperates with profit and non-profit organizations in research (e.g., knowledge exchange), teaching (e.g., guest lectures), and talent recruitment (e.g., workshops).
Press information, including press coverage of the chair's research activities and downloadable press material.
University of Augsburg
Faculty of Business and Economics
Chair for Value Based Marketing
Phone: +49 821 598 -4247 (Office Management)
Fax: +49 821 598 -4242
E-Mail: firstname.lastname@example.org (Office Management)