For Prof. Paul and his team, providing high-level education is a top-priority issue. This refers to both teaching students in class as well as to mentoring them when it comes to writing papers and theses. We aim to provide knowledge and skills that are both theoretically and methodologically sound and practically relevant.

 

Please note: The Advanced Value Based Marketing course will not take place in the summer term 2024. It will take place again in the summer term 2025.

Current Courses

Lectures

 

 

(applied filters: semester: WS 2024/25 | institute: Prof. Dr. Michael Paul - Value Based Marketing | course types: Vorlesung, Vorlesung + Übung)
name lecturer type language
Services Marketing: Principles Bruder

Maximilian Bruder,

Flores

Elisabeth Flores

Vorlesung englisch
Advanced Services Marketing Paul

Michael Paul

Vorlesung + Übung englisch

 

Seminars

 

 

(applied filters: semester: WS 2024/25 | institute: Prof. Dr. Michael Paul - Value Based Marketing | course types: Seminar, Pflichtseminar, Proseminar, Proseminar mit Übung, Hauptseminar, Hauptseminar mit Übung, Oberseminar, Projektseminar)
name lecturer type language
New Media Marketing: Research (Master) Paul

Michael Paul,

Skamel

Janne Geertje Skamel

Seminar englisch
Services Marketing: Case Studies Bruder

Maximilian Bruder

Seminar englisch
New Media Marketing: Research (Bachelor) Raczek

Pascal Raczek,

Skamel

Janne Geertje Skamel

Seminar deutsch

Course Overview

Bachelor

 

Winter Term

 

Course Type Credits Contact Person Important Notes
Einführung in die Wirtschaftswissenschaften (E-BWL) Lecture 5

Karin Gall

 
Services Marketing: Principles Lecture 5 Maximilian Bruder  
Services Marketing: Tutorial Tutorial - Maximilian Bruder  
New Media Marketing: Research Seminar 5 Janne Skamel To apply for this seminar, please follow the instructions on the faculty cluster's website. Application phase: 1st week of lectures, October 14, 2024, 12:00h - October 20, 2024, 23:59h.
Projects Seminar 5/10/15 Katharina Saborowski  

 

 

Summer Term 

 
Course Type Credits Contact Person Important Notes
Marketing Lecture 5 Maximilian Bruder  
New Media Marketing: Principles Lecture 5

Janne Skamel

 
New Media Marketing: Tutorial Tutorial - Katharina Saborowski  
Industrial Services Management Lecture 5 Karin Gall An application using the bachelor course application form is obligatory. Application phase: 1st week of lectures, April 15, 2024, 12:00h - April 21, 2024, 23:59h.
Industry Analysis Seminar 5 Elisabeth Flores

An application using the bachelor course application form is obligatory. Application phase: 1st week of lectures, April 15, 2024, 12:00h - April 21, 2024, 23:59h.

International Marketing Lecture 5 Karin Gall An application using the bachelor course application form is obligatory. Application phase:  1st week of lectures, April 15, 2024, 12:00h - April 21, 2024, 23:59h.
Services Marketing: Research Seminar 5 Maximilian Bruder To apply for this seminar, please follow the instructions on the faculty cluster’s website. Application phase: 1st week of lectures, April 15, 2024, 12:00h - April 21, 2024, 23:59h.
Projects Seminar 5/10/15 Katharina Saborowski  

 

Master

 

Winter Term

 

Course Type Credits Contact Person Important Notes
Advanced Services Marketing Lecture 6 Michael Paul  
New Media Marketing: Research Seminar 6 Janne Skamel

An application using the master seminar application form is obligatory. Application phase: 1st week of lectures, October 14, 2024, 12:00h - October 20, 2024, 23:59h.

Services Marketing: Case Studies Seminar 6

Maximilian Bruder

An application using the master seminar application form is obligatory. Application phase: 1st week of lectures, October 14, 2024, 12:00h - October 20, 2024, 23:59h.

 

Summer Term 

 
Course Type Credits Contact Person Important Notes
Advanced Value Based Marketing Lecture 6 Maximilian Bruder

 

New Media Marketing: Case Studies Seminar 6

Lawrence Feick

Janne Skamel

An application using the master seminar application form is obligatory. Application phase: 1st week of lectures, April 15, 2024, 12:00h - April 21, 2024, 23:59h.
Services Marketing: Research Seminar 6 Pascal Raczek An application using the master seminar application form is obligatory. Application phase: 1st week of lectures, April 15, 2024, 12:00h - April 21, 2024, 23:59h.

 

Pittsburgh Exchange Program

Broadening Students‘ International Horizons Since 1996

 

Joseph M. Katz Graduate School of Business (Part of the University of Pittsburgh) is one of the top 50 business schools in the USA. It has an international orientation with an emphasis on globally relevant course content and a large share of international students (~40-45%).

 

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