For Prof. Paul and his team, providing high-level education is a top-priority issue. This refers to both teaching students in class as well as to mentoring them when it comes to writing papers and theses. We aim to provide knowledge and skills that are both theoretically and methodologically sound and practically relevant.

Current Courses

Lectures

 

 

(applied filters: semester: current | institute: Prof. Dr. Michael Paul - Value Based Marketing | course types: Vorlesung, Vorlesung + Übung)
name lecturer type language
Industrial Services Management Paul

Michael Paul,

Gall

Karin Gall

Vorlesung englisch
International Marketing Ipek

Ilayda Ipek,

Paul

Michael Paul,

Gall

Karin Gall

Vorlesung englisch
New Media Marketing: Principles Saborowski

Katharina Saborowski,

Kleine

Janina Kleine

Vorlesung englisch

 

Seminars

 

 

(applied filters: semester: current | institute: Prof. Dr. Michael Paul - Value Based Marketing | course types: Seminar, Pflichtseminar, Proseminar, Proseminar mit Übung, Hauptseminar, Hauptseminar mit Übung, Oberseminar, Projektseminar)
name lecturer type language
Industry Analysis Kralj

Sonja Kralj

Seminar englisch
Services Marketing: Research (Master) Paul

Michael Paul,

Bruder

Maximilian Bruder

Seminar englisch
Services Marketing: Research (Bachelor) Kralj

Sonja Kralj,

Bruder

Maximilian Bruder

Seminar englisch

Course Overview

Bachelor

 

Winter Term

 

Course Type Credits Contact Person Important Notes
Einführung in die Wirtschaftswissenschaften Lecture 5

Karin Gall

 
Services Marketing: Principles Lecture 5 Sonja Kralj  
Services Marketing: Tutorial Tutorial - Maximilian Bruder  
New Media Marketing: Research Seminar 6 Janina Kleine To apply for this seminar, please follow the instructions on the faculty cluster's website. Application phase: 1st week of lectures, Monday 12:00h - Sunday 23:59h.
Projects Seminar 5/10/15 Katharina Saborowski  

 

Summer Term 

 
Course Type Credits Contact Person Important Notes
New Media Marketing: Principles Lecture 5

Janina Kleine

 
New Media Marketing: Tutorial Tutorial - Katharina Saborowski  
Industrial Services Management Lecture 5 Karin Gall Will not take place in summer term 2020.
Industry Analysis Seminar 5 Sonja Kralj

An application using the bachelor course application form is obligatory. Application phase: 1st week of lectures, April 20, 2020, 12:00h - April 26, 2020, 23:59h.

Please note that the seminar does not take place in cooperation with the University of Pittsburgh this year unfortunately, as the student group from Pittsburgh will not travel to Augsburg due to the COVID-19 pandemic. GBM students will analyze companies through desk research and virtual contact with the companies.

International Marketing Lecture 5 Karin Gall An application using the bachelor course application form is obligatory. Application phase: 1st week of lectures, April 20, 2020, 12:00h - April 26, 2020, 23:59h.
Services Marketing: Research Seminar 6 Maximilian Bruder To apply for this seminar, please follow the instructions on the faculty cluster’s website. Application phase: 1st week of lectures, April 20, 2020, 12:00h - April 26, 2020, 23:59h.
Projects Seminar 5/10/15 Katharina Saborowski  

Master

 

Winter Term

 

Course Type Credits Contact Person Important Notes
Advanced Services Marketing Lecture 6 Katharina Saborowski  
New Media Marketing: Research Seminar 6 Janina Kleine

An application using the master seminar application form is obligatory. Application phase: 1st week of lectures, Monday 12:00h - Sunday 23:59h.

Services Marketing: Case Studies Seminar 6 Maximilian Bruder An application using the master seminar application form is obligatory. Application phase: 1st week of lectures, Monday 12:00h - Sunday 23:59h.

 

Summer Term 

 
Course Type Credits Contact Person Important Notes
Advanced Value Based Marketing Lecture 6 Maximilian Bruder Will not take place in summer term 2020.
New Media Marketing: Case Studies Seminar 6 - Will not take place in summer term 2020.
Services Marketing: Research Seminar 6 Maximilian Bruder An application using the master seminar application form is obligatory. Application phase: 1st week of lectures, April 20, 2020, 12:00h - April 26, 2020, 23:59h.

 

Pittsburgh Exchange Program

Broadening Students‘ International Horizons Since 1996

 

Joseph M. Katz Graduate School of Business (Part of the University of Pittsburgh) is one of the top 50 business schools in the USA. It has an international orientation with an emphasis on globally relevant course content and a large share of international students (~40-45%).

 

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