Prerequisites

• You are interested in writing your thesis about a marketing-relevant topic.
• You are interested in high quality research and in combining scientific rigor with practical relevance.
• You have successfully participated in at least one of our lectures (New Media Marketing: Principles, Services Marketing: Principles, Industrial Services Management, International Marketing, Advanced Services Marketing or Advanced Value Based Marketing) and if possible one of our seminars (ideally a research seminar). Participation in the module Marketing alone is not sufficient.
• Bachelor students of „Global Business Management“ ideally participated in one of the lectures New Media Marketing: Principles or International Marketing and in our Strategy, Marketing & Management seminar.

• We ensure bachelor students, who have successfully participated in the seminar Strategy, Marketing & Management of the chair, the supervision of their bachelor theses at the chair.

• Master students of „Global Business Management“ ideally participated in one of our lectures; participation in one of our seminars is not a requirement.

General Information

You can choose between writing your thesis either in English or in German. For further questions please contact Pascal Raczek.

Type of Theses

• A conceptual thesis might involve the identification and definition of additional constructs that are added to an already existing conceptual framework. Additional constructs might include new dependent, independent, mediating, and/or moderating variables. Conceptual theses may also integrate or review already existing knowledge on a particular topic.
• An empirical thesis might involve the empirical testing of theoretical relationships between constructs that have not previously been tested or investigating the psychometric properties of an existing measurement scale.

Bachelor students are encouraged to write a conceptual thesis within two months.

Application Process

An application is obligatory. To apply for writing a bachelor thesis at our chair, you have to join the following group on Digicampus and upload your application there. Please note that the Digicampus group is used to manage all bachelor thesis applications of the faculty cluster "Strategy, Marketing & Management". Additional information regarding the faculty cluster's central application process for admission to bachelor thesis is available on the cluster's website.

Important Dates

• Information event on bachelor theses: April 18, 2024, 3.45 p.m. - 5.30 p.m., J 2101
• Application deadline for bachelor theses: April 21, 2024, 23.59h to apply for a thesis during the summer term
• Kick-off seminar for bachelor theses: April 30, 2024, 3.45 p.m. - 5.30 p.m., J2102   
• Seminar for interim presentations: May 22, 2024, 9.00 a.m. - 6 p.m., J2102

Bachelor Theses Process

Organizational information

• Number of pages: 22 ±10%
• Academic writing guidelines of the chair must be applied
• Group work not possible
• The number of admitted applicants depends on the capacities of the chair

The assignment to the chair and the assignment of topics will take place in the second week of lectures. The kickoff session for bachelor theses in the third week of lectures introduces the basics of scientific working and academic writing guidelines. In the interim presentations participants will present the state of their theses and receive feedback from both their fellow students and supervisors. During the writing process participants will review each others introductions. Towards the mid of writing time a Q&A will take place to clarify any questions about for example layout, submission or specific writing problems. For further questions please contact Pascal Raczek.

We have established a process with fixed application and writing times. If there are sufficient capacities, starts during the semester are also possible. The process ensures that students can complete their master thesis within their last semester and capacities can be allocated more effectively. Master students are allowed to choose between writing a conceptual thesis (four months) or an empirical thesis (six months). Master students should have experience with empirical studies or be interested in practicing empirical research.

Application Process

To apply for writing a master thesis at our chair, please use the master theses application form below during reading week. Please specify your three prioritized topics in the corresponding section. Admission can only be granted after successful registration via the application form below. Note that incomplete applications will not be processed. You will be notified of acceptance or rejection and with the selected topic via email two weeks after the application deadline at the latest.

Please note: For a flexible start date of the master thesis during the semester and/or the submission of your own topic, please contact Pascal Raczek.

Important Dates

Master Theses Process

Organizational information

• Number of pages: 60 ±10%
• Academic writing guidelines of the chair must be applied
• Group work not possible
• The number of admitted applicants depends on the capacities of the chair
• Theses in cooperation with businesses are possible

We offer several individually scheduled appointments during the writing time. If needed, a time plan can be set by the supervisor. For further questions and also questions concerning master theses in cooperation with businesses, please contact Pascal Raczek. The form below will be automatically unlocked during the application period.