Betriebswirtschaftslehre (B.Sc.)

Please note: This information is for students of the Bachelor Business Administration (PO 2015 or later).

 

The study cluster Strategy, Marketing & Management  is assigned to the module group G in the bachelor’s program Business Administration. To distinguish between the organizational unit and the module group, the cluster Strategy, Marketing & Management  is referred to below when referring to module group G.

 

The chairs of the cluster SMM are also involved in the module groups across clusters. The current courses can be found on the homepages of the Faculty of Economics under Advanced Methods and General Management & Economics. In addition, the chairs offer seminars and the supervision of term papers. The current offers can be found on the chair's website.

 

Please note: Seminar papers belong to the module group H (Seminar) and cannot be allocated to the cluster SMM.

 

 

The tracks Digital & Innovation, Marketing and Business Development are intended to give students the opportunity to choose a focus, sharpen their profile and increase their employability.

 

The tracks are a recommendation and an exemplary combination of courses. The students are free to choose courses within the cluster’s course offerings.

 


Track: Digital & Innovation (within the major Strategy, Marketing & Management)


Track: Marketing (within the major Strategy, Marketing & Management)


Track: Business Development (within the major Strategy, Marketing & Management)

Within the cluster Strategy & Information (module group G), a total of 30 ECTS must be achieved exclusively from the cluster's course offers.

 

The following picture illustrates the general structure of the second part of the study program Business Administration.

 

A total of 90 ECTS must be achieved in the second part of the program. This amount consists of the cluster (30 ECTS), the Seminar (5 ECTS) and the areas General Management & Economics (30 ECTS), Advanced Methods (15 ECTS) and the bachelor thesis (10 ECTS

 

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Global Business Management (B.Sc.)

PO 2010 and earlier

Students of the bachelor’s program GBM must achieve 20 ECTS from the cluster Strategy, Marketing & Management . To fulfil this requirement the students can choose from cluster-specific lectures (Elective Catalogue I of the bachelor’s program iBWL) and selected, content-related lectures (Elective Catalogue II of the bachelor’s program iBWL).

 

GBM students can focus on a specific track within a cluster. A track with the same name is defined for the cluster Strategy, Marketing & Management . Students who want to focus on this track must achieve all 20 ECTS from cluster-specific lectures (Elective Catalogue I of the bachelor’s program iBWL).

 

PO 2015

Students of the bachelor’s program GBM Bachelor are able to specialize in so called tracks during the second phase of their studies from the 3rd semester onwards.  A track calles Strategy & Information has been defined for the cluster Strategy, Marketing & Management . Further information can be found on the GBM Bachelor website.

Bachelor and Seminar Thesis

Application

 

 

The chairs od the cluster SMM offer their students an efficient, central application process for the seminar paper and  bachelor’s thesis. We aim to efficiently offer course places to students preferrably from the cluster SMM.

© University of Augsburg

Please note that the time of application has no impact on the allocation of course placements at any chair of the cluster.

 

Information event on the general application process:

Bachelor’s thesis: Monday, April 12th, 6.30 pm, Zoom link

Seminar paper:     Monday, April 12th, 6.00 pm, Zoom link

 

Dates for information events in the upcoming summer term 2021:

 

Chair Prof. Dr. Gierl:

Bachelor’s thesis: Individual appointment with Vanessa Haltmayer

Seminar paper:     April 13th 2021, 4.00 pm, Zoom link

 

Chair Prof. Dr. Lehmann:

Bachelor’s thesis: April 14th 2021, 5.00 pm, Zoom link

Seminar paper:    April 14th 2021, 4.00 pm,  Zoom link

 

Chair Prof. Dr. Paul:

No separate information events

 

Chair Prof. Dr. Veit:

No separate information events

 

Chair Prof. Dr. Wagner:

Bachelor’s thesis: April 14th 2021, 6.00 pm,  Zoom link

Seminar paper:    No separate information event

 

Chair Prof. Dr. Warning:

Bachelor’s thesis: April 13th 2021, 3.45 pm,  Zoom link

Seminar paper:    April 13th 2021, 5.15 pm,  Zoom link

There are two application phases each academic year (summer and winter semester):

 

  • Summer semester 1st week of lectures, Monday 12:00 - Sunday 23:59
  • Winter semester 1st week of lectures, Monday 12:00 - Sunday 23:59

 

Students register via Digicampus. The Digicampus group can be reached via the following links

 

Application Seminar Papers

 

Application Bachelor's Thesis

 

 

 

Joining the Digicampus group within the specified period is possible without any restriction, i.e. the time of registration has no influence on the chances of a place for a seminar paper (no first-come-first-served, no allocation of places before the information events). The group membership is just a registration and does not automatically imply a supervision of the seminar paper or bachelor thesis. In the group students can find instructions and an application form for the further application process. Please follow the instructions strictly, otherwise your application can not be taken into account.

 

During the 2nd week of lectures, students will receive an e-mail with their acceptance or rejection as well as information on kick-off events. Please note that if your application is successful, you will receive exactly one confirmation.

 

If you received a place, the seminar paper or bachelor thesis will be supervised by the chairs according to the usual procedure. Information on the procedure after registration can be found on the homepage of the respective chair.

Prerequisites for Seminar Papers and Bachelor’s Theses

 

General Prerequisites

Seminar Papers: 

All but two mandatory modules allocated to the first study section (basic studies) have to be completed.

 

Bachelor’s Thesis:

  • All but one mandatory module allocated to the first study section (basic studies) have to be completed. 
  • The student scored at least 140 out of 180 ECTS. 
    For the summer term 2021 the following transitional regulation applies: 130 out of 180 ECTS.

 

Chair Specific Requirements

You increase your chance of a place at the chair of your choice if you fulfil the requirements of that chair. Note these early in your study planning, as those usually have to be fulfilled at time of application.

Please not that in the digital summer term 2021 requirements might slightly differ. Please refer to the information events for up-to-date information.  

In the following drop-down menu you can find the requirements of the chairs:

 

Bachelor thesis

 

BWL:

Due to a high demand for bachelor thesises we offer topics preferably to students with the following prior knowledge: 

  • IT-gestuetzte Marktforschung (SPSS)
  • At least three additional courses from our Major and seminar programme (p.e. Distributionspolitik, Marktforschung Basics, Seminar Strategy and Information at Lst. Gierl)

 

Seminar papers

 

At least one group member has to have successfully completed the course IT-gestützte Marktforschung (SPSS)*. 

*Verification by certificate necessary. 

 

 

Contact person for chair specific questions: Vanessa Haltmayer

Bachelor Thesis

 

Students of (i)BWL and Rewi:

 

Students are admitted to the Chair of Management and Organization if they meet all of the following requirements before they start working on their bachelor thesis

  • Successful participation in the chair’s seminar
  • Two passed courses in the bachelor’s programme
    • iBWL: Organisation und Unternehmensführung, Internationalisierung von Unternehmen, Strategische Unternehmenskooperation
    • BWL: Unternehmesführung und Organisation I, II and III   
  • Successful participation in at least one of the following courses from the module advanced methods:
    • Methoden der empirischen Sozialforschung,
    • Data Mining,
    • Einführung in die Ökonometrie.
  • Participation in the information event during the first week of the semester. 
 
Students Global Business Management

Completion of the following courses increases the chance to be offered a topic! (No guarantee) 

  • Participation in the events Unternehmensführung & Organisation II (former Internationalisierung von Unternehmen) and/or Global Perspectives of Public and Private Sector Interaction.
  • Successful participation in at least one of the following courses from the module advanced methods:
    • Methoden der empirischen Sozialforschung,
    • Data Mining,
    • Einführung in die Ökonometrie.
  • Participation in the information event during the first week of the semester. 

Contact person for chair specific questions: Julia Kienzler

 

 

Seminar papers

  • Introductory course at the library*
  • Participation in the information event during the first week of the semester. 

*Verification by certificate required. 

 

Contact person for chair specific questions: Julia Kienzler

 

Bachelor thesis

 

If you are interested in writing a bachelor thesis at the Chair for Value Based Marketing please make sure that you fulfill the following requirements:

  • You are interested in one of our key research areas (value based marketing, services marketing, or multichannel management/new media).
  • You are interested in high quality research and in combining scientific rigor with practical relevance.
  • Students should have successfully participated in at least one of our lectures (New Media Marketing, Services Marketing or Value Based Marketing) and one of our seminars (ideally a research seminar).
  • In case of excess demand, students with an average grade of 2.5 or better will be preferred.

You can choose between writing your thesis either in English or in German.

Contact person for chair-specific questions:

 

 

 

Seminar papers

 

  • Sufficient knowledge of the English language
  • Successful participation of the courses relevant for the respective seminar*:
    • For New Media Marketing: Research (winter term): Successful participation of the course New Media Marketing: Principles 
    • For Services Marketing: Research (summer term): Successful participation of the course Services Marketing: Principles 
      For GBM-Students: As Services Marketing: Principles cannot be elected prerequisite is the successful participation of the course New Media Marketing: Principles 

*Validation by certification required. 

Contact person for chair-specific questions: 

 

Bachelor Thesis

 

Student of iBWL, iVWL, GBM, ReWi sowie WIN can apply for a bachelor thesis at the chair. The following requirements have to be fulfilled at the time of application:

  • The students commits to attend the kick-off lecture
  • Successful participation at the chair’s research seminar (validation via studis print); for seminars at other chairs the resreach focus will be checked by presentation of the seminar paper. 
  • Successful participation at one of the chairs advanced courses. 

Contact person for chair-specific questions:   Christina Wagner

 

 

 

Seminar papers

  • Basic knowledge of the topics (e.g., from attending our lectures) is beneficial.
  • Working knowledge of English is necessary to understand the literature provided as well as to write the seminar paper and to present one's findings.
  • We furthermore recommend attending introductory courses offered by the university library.

Contact person for chair-specific questions:    Christina Wagner

Bachelor Thesis

 

Admission requirements:

  • VL Innovationsmanagement (WS) and/or
  • VL International Entrepreneurship (SS) and
  • Seminar (German or Englisch) at Lst. Wagner and
  • Introductory course to the library*
  • Participation at the information event in the first week of the semester. 

*Validation by certification required.

We prioritize students who successfully completed both courses. For GBM students the requirements apply within the scope of the examination regulations. 

 

Contact person for chair-specific questions: Benedikt Holzner

 

 

 

Seminar papers

 

  • At least one course Innovationsmanagement (WS) and/or International Entrepreneurship
  • Introductory course to the library*

*Validation by certification required.

We prioritize students who successfully completed both courses. For GBM students the requirements apply within the scope of the examination regulations. 

Contact person for chair-specific questions: Jana Löw

 

Bachelor Thesis

To increase the chances to be offered a topic, please fulfill the following points: 

  • Interest in questions relating to personnell, education, organization, Corporate Governance in international comparisons; proven by attendance in respective courses.
  • Successful participation in one of the chair’s seminar courses.
  • Successful participation in one of the chair’s advanced courses.
  • With interest in a empirical thesis: good knowledge of statistics. Attending the following courses is highly recommended:  Projektseminar Personal und Global Business (Chair Global Business and Human Resource Management), Empirische Sozialforschung, Data Mining, Ökonometrie.
  • Participation in the information event during the first week of the semester. 

We guarantee a spot in the course to students fulfilling the following requirements:

  • Successful participation in one of the chair’s advanced courses with a grade of 2.0 or better.
  • Successful participation in one of the chair’s seminar courses with a grade of 2.0 or better.
  • Total avarage grade of 2.3 or better at time of application.

A seminar accompanying the bachelor thesis exists. Participation is not mandatory, but highly recommended. 

 

Contact person for chair-specific questions: Stephanie Funk

 

Seminar paper

 

  • Literature seminar: good knowledge of the English language
  • Empirical seminar: statistics knowledge rated at least „good“

Contact person for chair-specific questions: Stephanie Funk

 

 

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