• Cluster Strategy, Marketing and Management

Janne Skamel studied Business Administration (Bachelor of Science) at the Heinrich Heine University Düsseldorf. She continued her studies in Management at the University of Hohenheim (Master of Science), focusing on marketing and management. She graduated with a master thesis on the effects of price complexity on consumer’s perceptions of price fairness in the service context. Since October 2021, she has been part of the team at the Chair for Value Based Marketing at the University of Augsburg.

During her studies, Janne Skamel was a student assistant at the Chair of Economics, Monetary Economics, at the Heinrich Heine University Düsseldorf and a student research assistant at the Chair for Service Management and Service Markets at the University of Hohenheim.

Conference Papers

Skamel, Janne G., and Michael Paul (2024): The Effects of Corporate Sociopolitical Debate Strategies on Customer Responses: Solving the Corporate Activism Dilemma, in: 2024 AMA Winter Academic Conference, St. Pete Beach, FL.

Skamel, Janne G., Maximilian Bruder and Michael Paul (2023): Corporate Sociopolitical Activism Strategies and their Effects on Consumer Attitudes, in: QUIS18 Conference, Hanoi, VNM. 

Experimental Methods for Behavioral Science, University of St. Gallen, Gerald Häubl (University of Alberta), Summer Term 2022 

Mediation, Moderation, and Conditional Process Analysis I, University of St. Gallen, Amanda Montoya (University of California, Los Angeles), Summer Term 2022

Theory Construction and Publishing in Leading Journals, University of Münster, Ajay K. Kohli (Georgia Institute of Technology), Summer Term 2023