Welcome to the website of the Strategy, Marketing & Management cluster!

 

 

The Strategy, Marketing & Management (SMM) cluster focuses its teaching and research on people and their decisions as a company success factor. This involves people inside and outside organizations such as employees, customers, and other stakeholders. The SMM cluster actively addresses the complexity of human behavior and develops sustainable solutions to the resulting problems.

The goal of strategic management of companies is to ensure sustainable business success. Companies operate in a dynamic environment characterized by social and technological disruptions, in which socio-ecological sustainability is of central importance. In this environment, companies need to properly understand and successfully manage their role in order to deal with the various challenges. In the SMM cluster, relevant theories, methods, and tools are taught to prepare students for these tasks.

Questions and issues

The SMM cluster addresses many different issues in teaching and research: How can global companies act in a socially and ecologically sustainable manner? How can companies meet the challenges of digital transformation? Which insights from behavioral research must be taken into account when designing effective corporate governance? How can companies target their customers? To answer these and other questions, various theories and methods are taught in the SMM cluster.

Laptops auf Tisch, 2 Personen arbeiten daran zusammen und schreiben auf Notizblock

Solution approaches

The SMM cluster teaches competencies and methods of corporate governance, human resources, and innovation management, marketing, and information systems management. In addition to teaching theoretical contexts and research methods in lectures and seminars, practical modules such as case study seminars and projects are offered in which the knowledge acquired is applied.

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Career prospects

Courses of the SMM cluster prepare students for employment in a wide variety of industries. Exciting job opportunities arise in the fields of corporate governance and business development, information systems, innovation, human resources, and marketing. However, students of the cluster are also very well qualified for roles in agencies, market research companies, and management consultancies, or as future company founders. In view of the major challenges of deglobalization, decarbonization, and digitalization that our students will be dealing with in their professional lives, digital transformation and global sustainability are important focal points of studies in the SMM cluster.

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Professors and chairs within the cluster

Management & Organization
Value Based Marketing
Information Systems and Management
Management, Innovation and Sustainable Business
Global Business & Human Resource Management

Cluster Assistant

Research and Teaching Assistant
Faculty of Business and Economics

Range of Courses in the SMM cluster

Range of Courses for Bachelor Students
Range of Courses for Master Students

Frequently Asked Questions about studies in the SMM cluster

  • Can I write my thesis at a chair where I have not written a seminar paper?

There is no general rule that stipulates that the seminar paper and the thesis must be written at the same chair. However, some chairs require that you have already written your seminar paper at their chair in order to be supervised. However, the chairs' requirements differ. Information on the requirements of the respective chairs can be found on the chairs' websites.


 

  • How often are seminars or other courses offered in the cluster and where can I find relevant information?

Each chair of the cluster offers at least one bachelor seminar each semester, for which you can apply via the cluster's central application process. Theses can usually be written each semester as well. Information on other modules (e.g., master seminars, lectures) or further details on bachelor seminars can be found on the chair's websites or in the module handbooks.


 

  • How do I register my major?

The STURA offers major information sessions at the beginning of each semester. There is no official registration for the major/minor. You decide the major/minor when you register for exams. By registering for exams in the corresponding module group, you determine which major/minor you choose. You can also change module groups for modules that you have already taken, given that the modules are in the respective module group. If you have any questions regarding exam registration, please contact the examination office.


 

  • When I'm registering for exams in STUDIS, I have several options in which module group I can register for the exam, which module group is the right one?

You can find information on how many credits you need in each module group in the examination regulations. If you have any problems, please contact the examination office. If you have registered incorrectly or have changed your mind, you can have your registration changed at the examination office. A module can only belong to one module group.

  • How many seminar papers am I allowed to write?

The examination regulations specify that you may and must submit exactly one seminar paper worth 5 ECTS. The seminars in the respective semester can be found in the module handbook. In addition, seminars are presented in the cluster's central information session at the beginning of each semester.


 

  • When do the information sessions on the cluster's bachelor theses and seminars take place?

The central information sessions on the central application process for bachelor theses and seminar papers take place on monday of the first week of lectures. If the chairs hold chair-specific information sessions, these take place during the first week of lectures. The dates are communicated on the cluster's website a few weeks prior to the start of the semester.


 

  • What are the requirements for seminar papers and bachelor theses in the cluster?

The cluster has general requirements that you have to fulfill in order to apply for a seminar or bachelor thesis (a certain number of ECTS and modules in the first study period must have been completed). In addition, the chairs have further individual requirements, for example, which modules you should have successfully completed in order to be able to write a thesis at the respective chair (more details can be found here).


 

  • Can bachelor students of the cluster be sure to get a place for a bachelor theses or seminar paper in the cluster?

If you are a SMM major and you meet the general requirements of the cluster, we guarantee you supervision for your bachelor thesis in the Cluster SMM. However, it cannot be guaranteed that all students will be able to write their thesis at their preferred chair. Therefore, please inform yourself as early as possible about the chairs' requirements for bachelor theses.

  • How are master theses assigned in the cluster?

Master theses are awarded on a decentralized basis. You apply directly to the respective chairs. Find out as early as possible about the requirements and application deadlines of the chairs.

Recognition of Credits Earned Abroad

Basic information and information on the recognition of credits earned abroad can be found on the website of the Center for International Relations

Please contact the following persons to answer cluster-specific questions about recognition:


 


 

Please provide the following information to quickly process your questions regarding the recognition of credits in the cluster or Major/Minor Strategy, Marketing & Management (former Major/Minor Strategy & Information):
 

  • Study program at the University of Augsburg (Bachelor, Master)
  • Name of the host university
  • Host country
  • Federal state of the host university, if applicable
  • Location of the Guest University
  • Planned/completed study program at the host university
  • Degree of the study program planned/completed abroad (Bachelor, Master, MBA, etc.)
  • Subject description of the courses to be recognized (pdf in appendix; possible languages: German, English, Spanish)

Research Seminar of the SMM cluster

The SMM cluster invites national and international researchers to present their work at the research seminar. The aim of the seminar is a cross-institutional scientific exchange.

 

Faculty members and interested people are invited to attend the lectures. The current dates can be found below.


 

 

Referent Topic Date

Prof. Don Kuratko (Indiana University)

Invited by: Professor Dr. E. Lehmann

Current Trends in Business and Economics Research

01. December 2023

10 am

J 1207

  Dr. Yusheng Fu (Nicolaus Copernicus University Toruń)

Invited by: Professor Dr. M. Wagner

Shaping Employee Green Initiative: The Role of Corporate Entrepreneurship Climate

10. October 2023

10:30 am

J 1207

Prof. CB Bhattacharya (University of Pittsburgh)

Invited by: Professor Dr. M. Paul

Business through the Sustainability Lens

14. July 2023

10:30 am

J 2101

  Prof. Marco Berti (University of Technology Sydney)

Invited by: Professor Dr. M. Wagner 

Fighting Rire with Fire: Counteracting Escalation of Commitment in the Management of Paradoxes

14. July 2023

10 am

J 2101

Prof. Dr. Mike Russo (University of Oregon)

Invited by: Professor Dr. M. Wagner

Entrepreneurship for the Public Good: A Review

24. October 2022

10:15 am

J 1207

Prof. Dr. Marius Lüdicke (City University of London)

Invited by: Professor Dr. M. Paul

Who’s Bad? Sources and Forms of Deviance in Consumer Communities

30. September 2019

2 pm

J 1207

Prof. Dr. Alexander Kritikos (DIW Berlin, Universität Potsdam)

Invited by: Professor Dr. E. Lehmann

Does the Motivation to Start a Business Impact Entrepreneurial Performance in the Long Run?

10. July 2019

3 pm

J 1207

Professor Dr. Viswanath Venkatesh (University of Arkansas)

Invited by: Professor Dr. D. Veit

Pursuing the United Nations' Sustainable Development Goals: Lessons Learned from a Project in Villages in India

24. May 2019

12 pm

J 1207

Professor Dr. Mari-Klara Stein (Copenhagen Business School)

Invited by: Professor Dr. D. Veit

Urgency and Anticipation: Time Framing in Organizational Transformation with Information Technology

6. February 2019

12 pm

J 1207

Professor Dr. Donald F. Kuratko (Indiana University Bloomington)

Invited by: Professor Dr. E. Lehmann

The Future of Entrepreneurship Education

6. December 2018

2 pm

J 1207

Professor Dr. Jeroen J.L. Schepers (Eindhoven University of Technology)

Invited by: Professor Dr. M. Paul

The Solution Selling Paradox: The Imperative of Sales-Service Cooperation for Cross-Selling Outcomes

18. October 2018

2 pm

J 1207

Professor Dr. André Marchand (Universität Köln)

Invited by: Professor Dr. M. Paul

Do Firms Need New Strategic Resources in a Digital Environment?

21. June 2018

10.30 am

J 1207

Professor Dr. Jason Thatcher (Clemson University)

Invited by: Professor Dr. D. Veit

Social Media and New Employee Selection:  How Does New Technology Change an Old Game?

12. June 2018

12 pm

J 2101

Professor Dr. Martin Mende & Professor Dr. Maura Scott (Florida State University)

Invited by: Professor Dr. M. Paul

How Humanoid Service Robots Influence Consumer Experience and Consumption

Cash or Credit? How Consumers Pay Can Influence How Others Judge Them

14. May 2018

10 am

J 2101

Professor Dr. Hartmut Höhle (Universität Mannheim)

Invited by: Professor Dr. D. Veit

Design and Evaluation of Auto-ID Enabled Shopping Assistance Artifacts in Customers' Mobile Phones: Two Retail Store Laboratory Experiments

9. May 2018

12 pm

Auditorium ZWW

Professor Dr. Jorge Lopez Puga (UCAM Universidad Católica de Murcia)

Invited by: Professor Dr. M. Wagner

A Bayesian Network Approach to Model Academic Entrepreneurship

17. April 2018

10.30 am

J 1426

Professor Dr. Myriam Cloodt (Eindhoven University of Technology)

Invited by: Professor Dr. M. Wagner

Capability-Based Acquisitions: The Complexity of Transferring Regenerative Dynamic Capabilities

20. March 2018

11 am

J 1426

Professor Dr. Alexander Kritikos (DIW Berlin, Universität Potsdam)

Invited by: Professor Dr. E. Lehmann

What Makes an Employer-Entrepreneur

13. December 2017

15.30 pm

J 2101

Professor Dr. Sierk Horn (Ludwig-Maximilians-Universität München)

Invited by: Professor Dr. M. Wagner

The Role of Language in Shock and Risk Assessment

7. December 2017

12 pm

J 2102

Professor Dr. Ana Ortiz de Guinea Lopez de Arana (École des Hautes Études commerciales Montréal)

Invited by: Professor Dr. D. Veit

Digital Ecodynamic Configurations for Performance in Industrial Service SMEs: An Exploratory Investigation

14. November 2017

2 pm

J 1207

Professor Dr. Christy Cheung (Hong Kong Baptist University)

Invited by: Professor Dr. D. Veit

Societal Impacts of ICT Use: Understanding Bystanders’ Proactive Reporting Responses to Online Harassment

11. October 2017

2 pm

J 2101

Professor Dr. Elisa Ughetto (Politecnico di Torino)

Invited by: Professor Dr. E. Lehmann

Security Interest Releases on US Collateralized Patents in the Wake of the Global Financial Crisis

21. June 2017

3 pm

J 2101

Professor Dr. Markus Groth (University of New South Wales)

Invited by: Professor Dr. M. Paul

Why Our Presentations Suck, and What We Can Do About It: An Evidence-Based Approach

29. May 2017

2 pm

J 1207

Professor Dr. Ola Henfridsson (University of Warwick)

Invited by: Professor Dr. D. Veit

Recombination in the Open-Ended Value Landscape of Digital Innovation

10. May 2017

1.30 pm

J 1207

Professor Dr. Stephan Ludwig (University of Surrey)

Invited by: Professor Dr. M. Paul

What Happens in Vegas Stays on TripAdvisor? Automatic Assessment of Narrativity in Big Data and Consumer Responses

12. Januaryy 2017

3.45 pm

J 1207

Professor Dr. Donald Kuratko (Indiana University)

Invited by: Professor Dr. E. Lehmann

Corporate Entrepreneurship – How Theoretical Research Shapes the Field

5. December 2016

2 pm

J 1207

Professor Dr. Steve Elliot (University of Sydney)

Invited by: Professor Dr. D. Veit

Managing Business for Sustainability

4. October 2016

12 pm

J 1207

Professor Dr. Sabine Kuester (Universität Mannheim)

Invited by: Professor Dr. D. Veit

Is There No Time Like the Present? An Investigation of On Hold Decisions in the Innovation Process

23. September 2016

12 pm

J 1207

Professor Dr. Dennis Leyden (University of North Carolina - Greensboro)

Invited by: Professor Dr. E. Lehmann

The Legacy and Promise of Vannevar Bush

21. June 2016

10 am

J 1207

Professor Dr. Laurent Bibard (ESSEC Business School)

Invited by: Professor Dr. D. Veit

On Ethics, from Norms to Vigilance

3. June 2016

09.30 am

J 2101

Professor Dr. Dwayne D. Gremler (Bowling Green State University)

Invited by: Professor Dr. M. Paul

Employee Emotional Competence: Measure Development and Construct Application

11. May 2016

3.45 pm

J 1207

Professor Dr. Alexander Benlian (Technische Universität Darmstadt)

Invited by: Professor Dr. D. Veit

The Implications of Relaxing Input Control for Software Platform Ecosystems — Evidence from a Natural Experiment on Kickstarter

18. April 2016

3 pm

J 1207

Professor Dr. James Cunningham (Newcastle Business School)

Invited by: Professor Dr. E. Lehmann

Publicly Funded Principal Investigators as Boundary Spanners, Scientific and Market Shapers

29. February 2016

10 am

J 1207

Professor Dr. Chee-Wee Tan (Copenhagen Business School)

Invited by: Professor Dr. D. Veit

Understanding Electronic Service Failures: Formation, Impact and Recovery

27. January 2016

12.15 pm

J 1207

Professor Dr. Till Talaulicar (Universität Erfurt)

Invited by: Professor Dr. M. Wagner

Organisationale Veränderungsfähigkeit und strategisches Personalmanagement: Ein ressourcenbasierter Untersuchungsansatz

21. January 2016

10.30 am

J 1207

Professor Dr. Caroline Wiertz (City University London)

Invited by: Professor Dr. M. Paul

Advertising to Early Trend Propagators: Evidence from Twitter

19. November 2015

2 pm

J 1207

Dr. Maoliang Bu (Nanjing University)

Invited by: Professor Dr. M. Wagner

Environmental Regulation and the Relocation of Polluting Plants in China: Differences between Foreign and Domestic Firms

21. July 2015

12 pm

J 1207

Professor Dr. Dennis Leyden (University of North Carolina - Greensboro)

Invited by: Professor Dr. E. Lehmann

Universities as RJV Partners

16. June 2015

10 am

J 1207

Dr. Stefan Worm (HEC Paris)

Invited by: Professor Dr. M. Paul

Why Marketing Matters in the Boardroom: Firm Performance Outcomes of Top-Management-Team Marketing Attention

11. June 2015

3.45 pm

J 1207

Professor Dr. Jane Webster (Queens University)

Invited by: Professor Dr. D. Veit
Encouraging Sustainable Energy Use in the Workplace

21. January 2015

12 pm

J 1207

Professor Dr. Thorsten Hennig-Thurau (Westfälische Wilhelms-Universität Münster)

Invited by: Professor Dr. M. Paul
Human Brands in the Digital Age

9. December 2014

10 am

J 2102

Professor Dr. Christoph Zott (Universidad de Nevarra)

Invited by: Professor Dr. D. Veit
Towards an Institutional Perspective on Business Model Innovation: How Entrepreneurs Achieve Robust Business Model Design

28. November 2014

12 pm

J 1207

Professor Dr. Dennis Leyden (University of North Carolina - Greensboro)

Invited by: Professor Dr. E. Lehmann
Toward a Theory of the Entrepreneurial Process

11. June 2014

10 am

J 1207

Professor Dr. Richard Watson (University of Georgia)

Invited by: Professor Dr. D. Veit
Effective IS Research

6. June 2014

5.30 pm

J 2102

Professor Dr. Gerard J. Tellis (University of Southern California)

Invited by: Professor Dr. D. Veit
Talent or Learning? Crowdsourcing Ideas for Innovation

19. May 2014

11.30 am

J 2102

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