Cluster Strategy, Marketing & Management
Welcome to the website of the Cluster Strategy, Marketing & Management!
The Cluster Strategy, Marketing & Management focuses on people and their decisions as success factors for companies in teaching and research. The goal of strategic management is to ensure the sustainable economic success of companies.
Human Beings as Organizational Participants
As an organizational participant, the individual is part of a structure that is characterized by the interdependencies between different actors. To ensure that the organizational participants act in accordance with the corporate goals, knowledge and understanding of concepts of corporate management, organizational development, innovation and human resource management are of enormous importance.
Human Beings as Customers
a company's potential for success is only given if demand is brought together with the organization’s offer. Therefore, organizations need to understand the needs of their customers and how to address them with their marketing activities. Thus, the cluster SMM also deals with market research and marketing strategies.
Information as Competitive Factor
The availability of information in the right form at the right time is a decisive competitive factor for decision-making within the organization and for dealing with customers. That’s why the cluster Strategy, Marketing & Management also focuses on information management.
Range of Courses in the Cluster Strategy, Marketing & Management
Acceptance of Credits Earned Abroad
Basic information and information on the acceptance of credits earned abroad can be found on the website of the Center for International Relations
Please contact the following persons to answer cluster-specific questions about recognition:
Please provide the following information to quickly process your questions regarding the acceptance of credits in the cluster or Major/Minor Strategy & Information:
- Study program at the University of Augsburg (Bachelor, Master)
- Name of the host university
- Host country
- Federal state of the host university, if applicable
- Location of the Guest University
- Planned/completed study program at the host university
- Degree of the study program planned/completed abroad (Bachelor, Master, MBA, etc.)
- Subject description of the courses to be accepted (pdf in appendix; possible languages: German, English, Spanish)
Research Seminar of the Cluster Strategy, Marketing & Management
The cluster SMM invites national and international researchers to present their scientific work at the research seminar. The aim of the seminar is a cross-institutional scientific exchange.
Faculty members and interested people are invited to attend the lectures. The current dates can be found below.
| Referent | Topic | Date |
|
Prof. Dr. Marius Lüdicke (City University of London) Invited by: Professor Dr. M. Paul |
Who’s Bad? Sources and Forms of Deviance in Consumer Communities |
30. September 2019 2 pm J 1207 |
|
Prof. Dr. Alexander Kritikos (DIW Berlin, Universität Potsdam) Invited by: Professor Dr. E. Lehmann |
Does the Motivation to Start a Business Impact Entrepreneurial Performance in the Long Run? |
10. July 2019 3 pm J 1207 |
|
Professor Dr. Viswanath Venkatesh (University of Arkansas) Invited by: Professor Dr. D. Veit |
Pursuing the United Nations' Sustainable Development Goals: Lessons Learned from a Project in Villages in India |
24. May 2019 12 pm J 1207 |
|
Professor Dr. Mari-Klara Stein (Copenhagen Business School) Invited by: Professor Dr. D. Veit |
Urgency and Anticipation: Time Framing in Organizational Transformation with Information Technology |
6. Februaryy 2019 12 pm J 1207 |
|
Professor Dr. Donald F. Kuratko (Indiana University Bloomington) Invited by: Professor Dr. E. Lehmann |
The Future of Entrepreneurship Education |
6. December 2018 2 pm J 1207 |
|
Professor Dr. Jeroen J.L. Schepers (Eindhoven University of Technology) Invited by: Professor Dr. M. Paul |
The Solution Selling Paradox: The Imperative of Sales-Service Cooperation for Cross-Selling Outcomes |
18. October 2018 2 pm J 1207 |
|
Professor Dr. André Marchand (Universität Köln) Invited by: Professor Dr. M. Paul |
Do Firms Need New Strategic Resources in a Digital Environment? |
21. June 2018 10.30 am J 1207 |
|
Professor Dr. Jason Thatcher (Clemson University) Invited by: Professor Dr. D. Veit |
Social Media and New Employee Selection: How Does New Technology Change an Old Game? |
12. June 2018 12 pm J 2101 |
|
Professor Dr. Martin Mende & Professor Dr. Maura Scott (Florida State University) Invited by: Professor Dr. M. Paul |
How Humanoid Service Robots Influence Consumer Experience and Consumption Cash or Credit? How Consumers Pay Can Influence How Others Judge Them |
14. May 2018 10 am J 2101 |
|
Professor Dr. Hartmut Höhle (Universität Mannheim) Invited by: Professor Dr. D. Veit |
Design and Evaluation of Auto-ID Enabled Shopping Assistance Artifacts in Customers' Mobile Phones: Two Retail Store Laboratory Experiments |
9. May 2018 12 pm Auditorium ZWW |
|
Professor Dr. Jorge Lopez Puga (UCAM Universidad Católica de Murcia) Invited by: Professor Dr. M. Wagner |
A Bayesian Network Approach to Model Academic Entrepreneurship |
17. April 2018 10.30 am J 1426 |
|
Professor Dr. Myriam Cloodt (Eindhoven University of Technology) Invited by: Professor Dr. M. Wagner |
Capability-Based Acquisitions: The Complexity of Transferring Regenerative Dynamic Capabilities |
20. March 2018 11 am J 1426 |
|
Professor Dr. Alexander Kritikos (DIW Berlin, Universität Potsdam) Invited by: Professor Dr. E. Lehmann |
What Makes an Employer-Entrepreneur |
13. December 2017 15.30 pm J 2101 |
|
Professor Dr. Sierk Horn (Ludwig-Maximilians-Universität München) Invited by: Professor Dr. M. Wagner |
The Role of Language in Shock and Risk Assessment |
7. December 2017 12 pm J 2102 |
|
Professor Dr. Ana Ortiz de Guinea Lopez de Arana (École des Hautes Études commerciales Montréal) Invited by: Professor Dr. D. Veit |
Digital Ecodynamic Configurations for Performance in Industrial Service SMEs: An Exploratory Investigation |
14. November 2017 2 pm J 1207 |
|
Professor Dr. Christy Cheung (Hong Kong Baptist University) Invited by: Professor Dr. D. Veit |
Societal Impacts of ICT Use: Understanding Bystanders’ Proactive Reporting Responses to Online Harassment |
11. October 2017 2 pm J 2101 |
|
Professor Dr. Elisa Ughetto (Politecnico di Torino) Invited by: Professor Dr. E. Lehmann |
Security Interest Releases on US Collateralized Patents in the Wake of the Global Financial Crisis |
21. June 2017 3 pm J 2101 |
|
Professor Dr. Markus Groth (University of New South Wales) Invited by: Professor Dr. M. Paul |
Why Our Presentations Suck, and What We Can Do About It: An Evidence-Based Approach |
29. May 2017 2 pm J 1207 |
|
Professor Dr. Ola Henfridsson (University of Warwick) Invited by: Professor Dr. D. Veit |
Recombination in the Open-Ended Value Landscape of Digital Innovation |
10. May 2017 1.30 pm J 1207 |
|
Professor Dr. Stephan Ludwig (University of Surrey) Invited by: Professor Dr. M. Paul |
What Happens in Vegas Stays on TripAdvisor? Automatic Assessment of Narrativity in Big Data and Consumer Responses |
12. Januaryy 2017 3.45 pm J 1207 |
|
Professor Dr. Donald Kuratko (Indiana University) Invited by: Professor Dr. E. Lehmann |
Corporate Entrepreneurship – How Theoretical Research Shapes the Field |
5. December 2016 2 pm J 1207 |
|
Professor Dr. Steve Elliot (University of Sydney) Invited by: Professor Dr. D. Veit |
Managing Business for Sustainability |
4. October 2016 12 pm J 1207 |
|
Professor Dr. Sabine Kuester (Universität Mannheim) Invited by: Professor Dr. D. Veit |
Is There No Time Like the Present? An Investigation of On Hold Decisions in the Innovation Process |
23. September 2016 12 pm J 1207 |
|
Professor Dr. Dennis Leyden (University of North Carolina - Greensboro) Invited by: Professor Dr. E. Lehmann |
The Legacy and Promise of Vannevar Bush |
21. June 2016 10 am J 1207 |
|
Professor Dr. Laurent Bibard (ESSEC Business School) Invited by: Professor Dr. D. Veit |
On Ethics, from Norms to Vigilance |
3. June 2016 09.30 am J 2101 |
|
Professor Dr. Dwayne D. Gremler (Bowling Green State University) Invited by: Professor Dr. M. Paul |
Employee Emotional Competence: Measure Development and Construct Application |
11. May 2016 3.45 pm J 1207 |
|
Professor Dr. Alexander Benlian (Technische Universität Darmstadt) Invited by: Professor Dr. D. Veit |
The Implications of Relaxing Input Control for Software Platform Ecosystems — Evidence from a Natural Experiment on Kickstarter |
18. April 2016 3 pm J 1207 |
|
Professor Dr. James Cunningham (Newcastle Business School) Invited by: Professor Dr. E. Lehmann |
Publicly Funded Principal Investigators as Boundary Spanners, Scientific and Market Shapers |
29. February 2016 10 am J 1207 |
|
Professor Dr. Chee-Wee Tan (Copenhagen Business School) Invited by: Professor Dr. D. Veit |
Understanding Electronic Service Failures: Formation, Impact and Recovery |
27. January 2016 12.15 pm J 1207 |
|
Professor Dr. Till Talaulicar (Universität Erfurt) Invited by: Professor Dr. M. Wagner |
Organisationale Veränderungsfähigkeit und strategisches Personalmanagement: Ein ressourcenbasierter Untersuchungsansatz |
21. January 2016 10.30 am J 1207 |
|
Professor Dr. Caroline Wiertz (City University London) Invited by: Professor Dr. M. Paul |
Advertising to Early Trend Propagators: Evidence from Twitter |
19. November 2015 2 pm J 1207 |
|
Dr. Maoliang Bu (Nanjing University) Invited by: Professor Dr. M. Wagner |
Environmental Regulation and the Relocation of Polluting Plants in China: Differences between Foreign and Domestic Firms |
21. July 2015 12 pm J 1207 |
|
Professor Dr. Dennis Leyden (University of North Carolina - Greensboro) Invited by: Professor Dr. E. Lehmann |
Universities as RJV Partners |
16. June 2015 10 am J 1207 |
|
Dr. Stefan Worm (HEC Paris) Invited by: Professor Dr. M. Paul |
Why Marketing Matters in the Boardroom: Firm Performance Outcomes of Top-Management-Team Marketing Attention |
11. June 2015 3.45 pm J 1207 |
|
Professor Dr. Jane Webster (Queens University) Invited by: Professor Dr. D. Veit |
Encouraging Sustainable Energy Use in the Workplace |
21. January 2015 12 pm J 1207 |
|
Professor Dr. Thorsten Hennig-Thurau (Westfälische Wilhelms-Universität Münster) Invited by: Professor Dr. M. Paul |
Human Brands in the Digital Age |
9. December 2014 10 am J 2102 |
|
Professor Dr. Christoph Zott (Universidad de Nevarra) Invited by: Professor Dr. D. Veit |
Towards an Institutional Perspective on Business Model Innovation: How Entrepreneurs Achieve Robust Business Model Design |
28. November 2014 12 pm J 1207 |
|
Professor Dr. Dennis Leyden (University of North Carolina - Greensboro) Invited by: Professor Dr. E. Lehmann |
Toward a Theory of the Entrepreneurial Process |
11. June 2014 10 am J 1207 |
|
Professor Dr. Richard Watson (University of Georgia) Invited by: Professor Dr. D. Veit |
Effective IS Research |
6. June 2014 5.30 pm J 2102 |
|
Professor Dr. Gerard J. Tellis (University of Southern California) Invited by: Professor Dr. D. Veit |
Talent or Learning? Crowdsourcing Ideas for Innovation |
19. May 2014 11.30 am J 2102 |