Welcome to the website of the Cluster Strategy, Marketing & Management!

The Cluster Strategy, Marketing & Management focuses on people and their decisions as success factors for companies in teaching and research. The goal of strategic management is to ensure the sustainable economic success of companies.

 

© University of Augsburg

Human Beings as Organizational Participants

As an organizational participant, the individual is part of a structure that is characterized by the interdependencies between different actors. To ensure that the organizational participants act in accordance with the corporate goals, knowledge and understanding of concepts of corporate management, organizational development, innovation and human resource management are of enormous importance.

Human Beings as Customers

a company's potential for success is only given if demand is brought together with the organization’s offer. Therefore, organizations need to understand the needs of their customers and how to address them with their marketing activities. Thus, the cluster SMM also deals with market research and marketing strategies.

Information as Competitive Factor

The availability of information in the right form at the right time is a decisive competitive factor for decision-making within the organization and for dealing with customers. That’s why the cluster Strategy, Marketing & Management also focuses on information management.

Professors and chairs within the cluster

Unternehmensführung und Organisation
Value Based Marketing
Information Systems und Management
Innovation und internationales Management
Global Business and Human Resource Management

Cluster Assistant

Research assistant
Chair of Management & Organisation

Range of Courses in the Cluster Strategy, Marketing & Management

Range of Courses for Bachelor Students
Range of Courses for Master Students

Acceptance of Credits Earned Abroad

Basic information and information on the acceptance of credits earned abroad can be found on the website of the  Center for International Relations

 

Please contact the following persons to answer cluster-specific questions about recognition:

 

Please provide the following information to quickly process your questions regarding the acceptance of credits in the cluster or Major/Minor Strategy & Information:

  • Study program at the University of Augsburg (Bachelor, Master)
  • Name of the host university
  • Host country
  • Federal state of the host university, if applicable
  • Location of the Guest University
  • Planned/completed study program at the host university
  • Degree of the study program planned/completed abroad (Bachelor, Master, MBA, etc.)
  • Subject description of the courses to be accepted (pdf in appendix; possible languages: German, English, Spanish)

Research Seminar of the Cluster Strategy, Marketing & Management

The cluster SMM invites national and international researchers to present their scientific work at the research seminar. The aim of the seminar is a cross-institutional scientific exchange.

 

Faculty members and interested people are invited to attend the lectures. The current dates can be found below.

 

 

 

Referent Topic Date

Prof. Dr. Marius Lüdicke (City University of London)

Invited by: Professor Dr. M. Paul

Who’s Bad? Sources and Forms of Deviance in Consumer Communities

30. September 2019

2 pm

J 1207

Prof. Dr. Alexander Kritikos (DIW Berlin, Universität Potsdam)

Invited by: Professor Dr. E. Lehmann

Does the Motivation to Start a Business Impact Entrepreneurial Performance in the Long Run?

10. July 2019

3 pm

J 1207

Professor Dr. Viswanath Venkatesh (University of Arkansas)

Invited by: Professor Dr. D. Veit

Pursuing the United Nations' Sustainable Development Goals: Lessons Learned from a Project in Villages in India

24. May 2019

12 pm

J 1207

Professor Dr. Mari-Klara Stein (Copenhagen Business School)

Invited by: Professor Dr. D. Veit

Urgency and Anticipation: Time Framing in Organizational Transformation with Information Technology

6. Februaryy 2019

12 pm

J 1207

Professor Dr. Donald F. Kuratko (Indiana University Bloomington)

Invited by: Professor Dr. E. Lehmann

The Future of Entrepreneurship Education

6. December 2018

2 pm

J 1207

Professor Dr. Jeroen J.L. Schepers (Eindhoven University of Technology)

Invited by: Professor Dr. M. Paul

The Solution Selling Paradox: The Imperative of Sales-Service Cooperation for Cross-Selling Outcomes

18. October 2018

2 pm

J 1207

Professor Dr. André Marchand (Universität Köln)

Invited by: Professor Dr. M. Paul

Do Firms Need New Strategic Resources in a Digital Environment?

21. June 2018

10.30 am

J 1207

Professor Dr. Jason Thatcher (Clemson University)

Invited by: Professor Dr. D. Veit

Social Media and New Employee Selection:  How Does New Technology Change an Old Game?

12. June 2018

12 pm

J 2101

Professor Dr. Martin Mende & Professor Dr. Maura Scott (Florida State University)

Invited by: Professor Dr. M. Paul

How Humanoid Service Robots Influence Consumer Experience and Consumption

Cash or Credit? How Consumers Pay Can Influence How Others Judge Them

14. May 2018

10 am

J 2101

Professor Dr. Hartmut Höhle (Universität Mannheim)

Invited by: Professor Dr. D. Veit

Design and Evaluation of Auto-ID Enabled Shopping Assistance Artifacts in Customers' Mobile Phones: Two Retail Store Laboratory Experiments

9. May 2018

12 pm

Auditorium ZWW

Professor Dr. Jorge Lopez Puga (UCAM Universidad Católica de Murcia)

Invited by: Professor Dr. M. Wagner

A Bayesian Network Approach to Model Academic Entrepreneurship

17. April 2018

10.30 am

J 1426

Professor Dr. Myriam Cloodt (Eindhoven University of Technology)

Invited by: Professor Dr. M. Wagner

Capability-Based Acquisitions: The Complexity of Transferring Regenerative Dynamic Capabilities

20. March 2018

11 am

J 1426

Professor Dr. Alexander Kritikos (DIW Berlin, Universität Potsdam)

Invited by: Professor Dr. E. Lehmann

What Makes an Employer-Entrepreneur

13. December 2017

15.30 pm

J 2101

Professor Dr. Sierk Horn (Ludwig-Maximilians-Universität München)

Invited by: Professor Dr. M. Wagner

The Role of Language in Shock and Risk Assessment

7. December 2017

12 pm

J 2102

Professor Dr. Ana Ortiz de Guinea Lopez de Arana (École des Hautes Études commerciales Montréal)

Invited by: Professor Dr. D. Veit

Digital Ecodynamic Configurations for Performance in Industrial Service SMEs: An Exploratory Investigation

14. November 2017

2 pm

J 1207

Professor Dr. Christy Cheung (Hong Kong Baptist University)

Invited by: Professor Dr. D. Veit

Societal Impacts of ICT Use: Understanding Bystanders’ Proactive Reporting Responses to Online Harassment

11. October 2017

2 pm

J 2101

Professor Dr. Elisa Ughetto (Politecnico di Torino)

Invited by: Professor Dr. E. Lehmann

Security Interest Releases on US Collateralized Patents in the Wake of the Global Financial Crisis

21. June 2017

3 pm

J 2101

Professor Dr. Markus Groth (University of New South Wales)

Invited by: Professor Dr. M. Paul

Why Our Presentations Suck, and What We Can Do About It: An Evidence-Based Approach

29. May 2017

2 pm

J 1207

Professor Dr. Ola Henfridsson (University of Warwick)

Invited by: Professor Dr. D. Veit

Recombination in the Open-Ended Value Landscape of Digital Innovation

10. May 2017

1.30 pm

J 1207

Professor Dr. Stephan Ludwig (University of Surrey)

Invited by: Professor Dr. M. Paul

What Happens in Vegas Stays on TripAdvisor? Automatic Assessment of Narrativity in Big Data and Consumer Responses

12. Januaryy 2017

3.45 pm

J 1207

Professor Dr. Donald Kuratko (Indiana University)

Invited by: Professor Dr. E. Lehmann

Corporate Entrepreneurship – How Theoretical Research Shapes the Field

5. December 2016

2 pm

J 1207

Professor Dr. Steve Elliot (University of Sydney)

Invited by: Professor Dr. D. Veit

Managing Business for Sustainability

4. October 2016

12 pm

J 1207

Professor Dr. Sabine Kuester (Universität Mannheim)

Invited by: Professor Dr. D. Veit

Is There No Time Like the Present? An Investigation of On Hold Decisions in the Innovation Process

23. September 2016

12 pm

J 1207

Professor Dr. Dennis Leyden (University of North Carolina - Greensboro)

Invited by: Professor Dr. E. Lehmann

The Legacy and Promise of Vannevar Bush

21. June 2016

10 am

J 1207

Professor Dr. Laurent Bibard (ESSEC Business School)

Invited by: Professor Dr. D. Veit

On Ethics, from Norms to Vigilance

3. June 2016

09.30 am

J 2101

Professor Dr. Dwayne D. Gremler (Bowling Green State University)

Invited by: Professor Dr. M. Paul

Employee Emotional Competence: Measure Development and Construct Application

11. May 2016

3.45 pm

J 1207

Professor Dr. Alexander Benlian (Technische Universität Darmstadt)

Invited by: Professor Dr. D. Veit

The Implications of Relaxing Input Control for Software Platform Ecosystems — Evidence from a Natural Experiment on Kickstarter

18. April 2016

3 pm

J 1207

Professor Dr. James Cunningham (Newcastle Business School)

Invited by: Professor Dr. E. Lehmann

Publicly Funded Principal Investigators as Boundary Spanners, Scientific and Market Shapers

29. February 2016

10 am

J 1207

Professor Dr. Chee-Wee Tan (Copenhagen Business School)

Invited by: Professor Dr. D. Veit

Understanding Electronic Service Failures: Formation, Impact and Recovery

27. January 2016

12.15 pm

J 1207

Professor Dr. Till Talaulicar (Universität Erfurt)

Invited by: Professor Dr. M. Wagner

Organisationale Veränderungsfähigkeit und strategisches Personalmanagement: Ein ressourcenbasierter Untersuchungsansatz

21. January 2016

10.30 am

J 1207

Professor Dr. Caroline Wiertz (City University London)

Invited by: Professor Dr. M. Paul

Advertising to Early Trend Propagators: Evidence from Twitter

19. November 2015

2 pm

J 1207

Dr. Maoliang Bu (Nanjing University)

Invited by: Professor Dr. M. Wagner

Environmental Regulation and the Relocation of Polluting Plants in China: Differences between Foreign and Domestic Firms

21. July 2015

12 pm

J 1207

Professor Dr. Dennis Leyden (University of North Carolina - Greensboro)

Invited by: Professor Dr. E. Lehmann

Universities as RJV Partners

16. June 2015

10 am

J 1207

Dr. Stefan Worm (HEC Paris)

Invited by: Professor Dr. M. Paul

Why Marketing Matters in the Boardroom: Firm Performance Outcomes of Top-Management-Team Marketing Attention

11. June 2015

3.45 pm

J 1207

Professor Dr. Jane Webster (Queens University)

Invited by: Professor Dr. D. Veit
Encouraging Sustainable Energy Use in the Workplace

21. January 2015

12 pm

J 1207

Professor Dr. Thorsten Hennig-Thurau (Westfälische Wilhelms-Universität Münster)

Invited by: Professor Dr. M. Paul
Human Brands in the Digital Age

9. December 2014

10 am

J 2102

Professor Dr. Christoph Zott (Universidad de Nevarra)

Invited by: Professor Dr. D. Veit
Towards an Institutional Perspective on Business Model Innovation: How Entrepreneurs Achieve Robust Business Model Design

28. November 2014

12 pm

J 1207

Professor Dr. Dennis Leyden (University of North Carolina - Greensboro)

Invited by: Professor Dr. E. Lehmann
Toward a Theory of the Entrepreneurial Process

11. June 2014

10 am

J 1207

Professor Dr. Richard Watson (University of Georgia)

Invited by: Professor Dr. D. Veit
Effective IS Research

6. June 2014

5.30 pm

J 2102

Professor Dr. Gerard J. Tellis (University of Southern California)

Invited by: Professor Dr. D. Veit
Talent or Learning? Crowdsourcing Ideas for Innovation

19. May 2014

11.30 am

J 2102

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