Dr. Moritz Bruckner

Assistant Professor
Faculty of Business and Economics
Phone: +49 821 598 - 4450
Fax: +49 821 598 - 4432
Room: 1407 (J)
Open hours: Tue. 1:30 to 2:30 p.m.; please register via e-mail
Address: Universitätsstraße 16, 86159 Augsburg

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Curriculum Vitae

Dr. Moritz Bruckner has been a member of staff at the Chair of Information Systems and Management since 2019. In 2023, he successfully defended his doctoral thesis entitled "Human Behavior in the Context of Disruptive Digital Innovation".


As part of his research, Moritz Bruckner answers questions in the field of behavioral research in the context of disruptive digital innovation. His current research agenda includes topics related to the application of algorithmically automated heuristics (artificial intelligence) and IT identity. Phenomena of the disintermediation of financial systems in the context of digital entrepreneurship, including crowdfunding and blockchain technology are also part of the research agenda.


Moritz Bruckner was able to deepen his research activities during a research stay at Temple University, Fox School of Business in Philadelphia. In addition to his teaching activities, Moritz Bruckner serves as an active reviewer for various academic journals and for the relevant conferences of the Information Systems research domain.


Moritz Bruckner studied International Business at Regent's University (European Business School) in London, UK, and spent a year abroad at Ca'Foscari University in Venice, Italy. He chose to specialize in "Strategy and Information" for his Master's degree in Information-oriented Business Studies (M.Sc.) at the University of Augsburg.


During his studies at the University of Augsburg, Moritz Bruckner gained professional experience in the real estate industry at Avison Young in Munich. Prior to that, he completed various internships, including in the areas of tax consulting and auditing at Sonntag&Partner and in the automotive industry at BMW AG.


In August 2018, Moritz Bruckner started as a student assistant at the chair of Prof. Dr. Daniel Veit, completed his master's thesis and Ph.D. at the chair, and is currently an assistant professor.


Moritz Bruckner is a member of the following professional associations: Association for Information Systems (AIS), Gesellschaft für Informatik e.V. (GI) and Institute for Digitization Research (idr).


Article | Conference Proceeding


Bruckner, Moritz, Steininger, Dennis M., Thatcher, Jason Bennett, & Veit, Daniel (2023). The effect of lockup and persuasion on online investment decisions: an experimental study in ICOs.
PDF | BibTeX | RIS
Bruckner, Moritz, Steininger, Dennis M., Bertleff, Mark, & Veit, Daniel (2022). Crowdfunding and entrepreneurial failure: why do overfunded startups collapse?. https://doi.org/10.1504/IJEV.2022.10051910
BibTeX | RIS | DOI

Conference Proceeding

Frenzel-Piasentin, Adeline, Bruckner, Moritz, & Wagner, Christina (2023). A flow-oriented process model of social media services use.
PDF | BibTeX | RIS | URL
Buesching, Felix B., Bruckner, Moritz T., Frenzel-Piasentin, Adeline, Muench, Jan C., Kwon, Youngjin, Thatcher, Jason B., & Veit, Daniel J. (2023). "Jane sent me this article, so it must be true!" - How tie strength and emotional tone influence information behavior.
BibTeX | RIS | URL
Bruckner, Moritz, Gillies, I. C., & Veit, Daniel (2022). The effect of smart contracts on online investment decisions: an experimental study in ICOs.
PDF | BibTeX | RIS | URL
Bruckner, Moritz T., Grüning, Maximilian, Lindenmayr, Michaela, & Schmalenbach, Kian (2022). Mind the gap: a theory development approach for explaining the divergence of human information processing capacity and information amount.
BibTeX | RIS
Frenzel, Adeline, Muench, Jan C., Bruckner, Moritz, & Veit, Daniel (2021). Digitization or digitalization? – Toward an understanding of definitions, use and application in IS research.
PDF | BibTeX | RIS | URL
Bruckner, Moritz, Straub, Adrian, & Veit, Daniel (2020). Initial coin offerings, how do investors decide? A systematic literature review.
PDF | BibTeX | RIS | URL
Bruckner, Moritz, Frenzel, Adeline, & Veit, Daniel (2020). Trust building and risk mitigation via smart contracts on Amazon Mechanical Turk.
PDF | BibTeX | RIS | URL
Bruckner, Moritz, Steininger, Dennis M., Veit, Daniel, & Thatcher, Jason Bennett (2019). Revisiting signaling theory for initial coin offerings.
PDF | BibTeX | RIS | URL


  • Electronic Markets Outstanding Reviewer Award, 2023

Review Services


  • Editorial Board Member for Electronic Markets
  • Associate Editor, ECIS 2024: Digital Transformation Track
  • Associate Editor, WI 2024: Digital Responsibility Track

Journal Reviews:

  • Journal of the Association for Information Systems
  • Information Systems Journal (Member of the Editorial Review Board)
  • Business & Information Systems Engineering

  • Electronic Markets

  • International Journal of Entrepreneurial Venturing

  • New Review of Hypermedia and Multimedia

  • Systems Research and Behavioral Science

Conference Reviews:

  • International Conference on Information Systems

  • European Conference on Information Systems

  • Internationale Tagung der Wirtschaftsinformatik

  • Americas Conference on Information Systems

PhD Courses

  • Designing Online Experiments (6 days), Augsburg

    Lecturer: Professor Jason Thatcher, Ph.D., Temple University, USA
    Summer 2022

  • Theory and Theorizing in the Organizational Sciences (5 days), University of Augsburg
    Lecturer: Dorothy E. Leidner, Ph.D. Dr.h.c., Baylor University, USA
    Winter 2021
  • Qualitative Research Methods (2 days), University of Goettingen
    Lecturer: Prof. Dr. Robert W. Gregory, McIntire School of Commerce, University of Virginia, USA
    Summer 2020
  • Workshop on Quantitative Methods (0.5 days), University of Augsburg
    Lecturer: Professor Chee-Wee Tan, Ph.D., Copenhagen Business School, DK
    Winter 2019/20
  • Mixed Methods Research (3 days), Institute for Digitization Research, Augsburg
    Lecturer: Professor Viswanath Venkatesh, Ph.D., Walton College of Business, University of Arkansas, USA
    Winter 2019/20
  • Seminal Readings in MIS (5 days), University of Augsburg
    Lecturer: Professor Saonee Sarker, PhD, McIntire School of Commerce, University of Virginia, USA
    Summer 2019
  • Structural Equation Modeling Bootcamp (3 days), University of Paderborn
    Lecturer: Prof. Dr. Andreas Eggert
    Winter 2018/19



  • Management Information Systems, Lecture
    Preparation and holding of the lecture and exercise
  • Information Systems and Business Modelling, Lecture
    Preparation and holding of the exercise, assistance in the preparation of the lecture
  • IT Innovation Research, Seminar
    Seminar advisor
  • Digital Transformation Research, Seminar
    Seminar advisor
  • Online User Behavior Research, Seminar
    Seminar advisor
  • Global Business Management, Project
    Project advisor
  • Bachelor Theses
    Supervision of bachelor theses

Master level

  • Artificial Intelligence in Business, Lecture and project
    Lecturer, supervision of project groups
  • Digital Entrepreneurship, Lecture and project
    Preparation and realization of the exercise, assistance in the preparation and realization of the lecture
  • Information Systems Research, Seminar
    Seminar advisor
  • Master Theses
    Supervision of master theses

Teaching the Teacher Courses


  • Association for Information Systems (AIS)

  • Gesellschaft für Informatik e.V. (GI)

  • Institute for Digitization Research e.V. (idr)