Dr. Sabrina Karwatzki (geb. Hauff)

Research Fellow
Faculty of Business and Economics
Phone: -

Curriculum Vitae

Sabrina Karwatzki (née Hauff) studied Business Informatics at the University of Mannheim from 2007 to 2012. She also spent time abroad at the University of the West of Scotland in Paisley, Great Britain (February to June 2009) and at the Carnegie Mellon University in Pittsburgh, USA (September to December 2012). In her master thesis, she investigated the acceptance of a marketplace for cloud computing. She wrote this thesis in cooperation with Eurex Frankfurt AG.


During her studies, Sabrina Karwatzki gathered practical experience in the consulting business through an internship at CSC and through INTEGRA e.V., the student-led consultancy of the University of Mannheim.


From September 2012 until June 2018, she has been a PhD student at the Center for Doctoral Studies in Business (CDSB) of the Graduate School of Economic and Social Sciences (GESS) of the University of Mannheim. From November 2013 until June 2018, she has been working as a research and teaching assistant at the Chair of Information Systems and Management at the University of Augsburg. During her PhD, she was a visiting scholar at the School of Business, Aalto University, Helsinki, Finland invited by Prof. Virpi Tuunainen (February to April 2015) and at the University of British Columbia, Vancouver, Canada invited by Prof. Izak Benbasat (October 2016). She also served as a visiting lecturer for Aalen University of Applied Sciences (September 2014 to February 2016).


In her research, she is interested in the role information privacy plays in today's society. Therefore, she addresses issues like the impact of contextual and individual factors on privacy attitudes, the influence of privacy attitudes on people's behavior in the Internet, e.g. their adoption of services and their disclosure of private information online, and how privacy-related behavior influences organizations' practices.


Sabrina Karwatzki has been working at Schaeffler AG since September 2018. She is part of the Strategic IT in the area of Data & Analytics Governance.


Article | Conference Proceeding


Karwatzki, Sabrina, Trenz, Manuel, & Veit, Daniel (2022). The multidimensional nature of privacy risks: conceptualisation, measurement and implications for digital services. https://doi.org/10.1111/isj.12386
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Karwatzki, Sabrina, Trenz, Manuel, Tuunainen, Virpi Kristiina, & Veit, Daniel (2017). Adverse consequences of access to individuals' information: an analysis of perceptions and the scope of organisational influence. https://doi.org/10.1057/s41303-017-0064-z
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Karwatzki, Sabrina, Dytynko, Olga, Trenz, Manuel, & Veit, Daniel (2017). Beyond the personalization–privacy paradox: privacy valuation, transparency features, and service personalization. https://doi.org/10.1080/07421222.2017.1334467
PDF | BibTeX | RIS | DOI
Hauff, Sabrina, Huntgeburth, Jan, & Veit, Daniel (2014). Exploring uncertainties in a marketplace for cloud computing: a revelatory case study. https://doi.org/10.1007/s11573-014-0719-3
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Conference Proceeding

Karwatzki, Sabrina, Trenz, Manuel, & Veit, Daniel (2018). Yes, firms have my data but what does it matter? Measuring pricacy risks.
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Hauff, Sabrina, Dytynko, Olga, & Veit, Daniel (2017). The influence of privacy dispositions on perceptions of information transparency and personalization preferences.
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Hauff, Sabrina, Trenz, Manuel, Tuunainen, V. K., & Veit, Daniel (2016). Perceived threats of privacy invasions: measuring privacy risks.
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Huntgeburth, Jan, Blaschke, Michael, & Hauff, Sabrina (2015). Exploring value co-creation in cloud ecosystems - a revelatory case study. https://doi.org/10.18151/7217361
BibTeX | RIS | DOI | URL
Hauff, Sabrina, Veit, Daniel, & Tuunainen, V. (2015). Towards a taxonomy of perceived consequences of privacy-invasive practices. https://doi.org/10.18151/7217350
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Hauff, Sabrina & Veit, Daniel (2014). Communication privacy management in the digital age – effects of general and situational privacy concerns.
PDF | BibTeX | RIS | URL

Review Service

  • Management Information Systems Quaterly (MISQ)

  • International Journal on Electronic Commerce (IJEC)

  • Electronic Markets (EM)

  • International Conference on Information Systems (ICIS)

  • European Conference on Information Systems (ECIS)

  • Hawaii Conference on Social Sciences (HICSS)

  • Americas Conference on Information Systems (AMCIS)

  • Multikonferenz der Wirtschaftsinformatik (MKWI)