Digital Media Track

In cooperation with the Chair of Information Systems and Management (Prof. Veit), we offer a "Digital Media Certificate" for successful participation in several of the chairs' courses, confirming their study focus on digital media.

 

Requirements:

  • Bachelor students: three lectures (or two lectures and bachelor thesis at the chairs of Prof. Dr. Michael Paul or Prof. Dr. Daniel Veit) and one seminar
  • Master students: three courses (including at least one seminar)

 

The courses of the Digital Media Track (bachelor) at a glance:

 

Chair Winter Term Summer Term

Chair of Information

Systems and
Management
(Prof. Veit)

Electronic Commerce (Lecture)

 

Bachelor Seminars I:

  • IT Innovation Research
  • Digital Transformation Research

Digital Government Management (Lecture)

 

Bachelor Seminars II:

  • IT Innovation Research
  • Digital Transformation Research
  • Online User Behavior Research

Chair for Value Based Marketing

(Prof. Paul)

New Media Marketing: Research (Seminar)

New Media Marketing: Principles (Lecture)

 

 

 

The courses of the Digital Media Track (master) at a glance:

 

Chair Winter Term Summer Term

Chair of Information

Systems and
Management
(Prof. Veit)

Information Systems Research (Seminar)

Global E-Business and Electronic Markets (Lecture)

 

Digital Entrepreneurship (Lecture)

 

Information Systems Research (Seminar)

Chair for Value Based Marketing

(Prof. Paul)

New Media Marketing: Research (Seminar)

Advanced Value Based Marketing (Lecture)

 

New Media Marketing: Case Studies (Seminar)

 

 

Please note that both bachelor and master students need to complete at least one course per chair in order to receive the Digital Media Certificate.

 

Students interested in digital media are also encouraged to become a part of the Digital Excellence Circle.

 

To receive the Digital Media Track certificate, send an email with the following information: name, date of birth, matriculation number, studies, a list of Digital Media Track / Marketing courses (including grade), and a confirmation from STUDIS to Maximilian Welck or Katharina Saborowski.

 

By applying the certificate, you confirm that we process your personal data.

Marketing Certificate

In cooperation with the Chair of Marketing (Prof. Gierl), we offer a "Marketing Certificate" for successful participation in several of the chairs' courses, confirming their major field of study in marketing.

 

Requirements:

  • Bachelor students: six courses and bachelor thesis in marketing (chairs of Prof. Dr. Heribert Gierl or Prof. Dr. Michael Paul or marketing courses abroad)
  • Master students: five courses and master thesis in marketing (chairs of Prof. Dr. Heribert Gierl or Prof. Dr. Michael Paul or marketing courses abroad)

To receive the Digital Media Track / Marketing certificate, send an email with the following information: name, date of birth, matriculation number, studies, a list of Digital Media Track / Marketing courses (including grade), and a confirmation from STUDIS to Gabriele Piesch.

 

By applying the certificate, you confirm that we process your personal data.

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