Katharina Saborowski M.Sc.

Research and Teaching Assistant
Faculty of Business and Economics
Phone: +49 821 598-4402
Email: katharina.saborowski@uni-a.de
Room: 1110 A (J)
Visiting hours: For appointments, please contact Katharina Saborowski via email.
Address: Universitätsstraße 16, 86159 Augsburg


  • Letters of Recommendation
  • Public Relations

Curriculum Vitae

Katharina Saborowski studied International Management (Bachelor of Arts) at the University of Applied Sciences of Augsburg and the University of León in Spain. She continued her studies in Business Administration (Master of Science) at the University of Augsburg, focusing on marketing and marketing research. During her studies, Katharina Saborowski gathered work experience from internships and jobs as a student employee in the fields of marketing, online marketing, category management and procurement.


After completing her master thesis on green advertising, she worked full-time in the procurement department of an online fashion retailer. Since September 2019, she has been part of the team at the Chair for Value Based Marketing at the University of Augsburg.


Her primary research interests are sustainability and marketing research.


Conference Papers

Saborowski, Katharina, Michael Paul, and Maximilian Bruder (2023): Segmenting Consumers Based on Subjective Utilities: How to Promote Climate-Friendly Consumer Behaviors Across Countries, in QUIS18 Conference, Hanoi, VNM.


Saborowski, Katharina and Michael Paul (2023): Supporting Climate-Friendly Consumer Decisions: A Utility-Based Decision Support Approach, in QUIS18 Conference, Hanoi, VNM.


Saborowski, Katharina, Maximilian Bruder, and Michael Paul (2023): A Cross-Country Utility-Based Market Segmentation of Climate-Friendly Actions, in Research Innovations in Sustainable Marketing 2023, Hawaii, USA. [ Download]


Saborowski, Katharina and Michael Paul (2022): Promoting Climate-Friendly Consumer Behaviors with Minimal “Pain”: A Cross-Country Utility-Based Market Segmentation Approach, in 30th Frontiers in Service Conference, Babson Park, USA.


Saborowski, Katharina and Michael Paul (2022): A Cross-Country Utility-Based Market Segmentation for Promoting the Most Effective Climate-Friendly Consumer Behaviors, in 12th SERVSIG Conference, Glasgow, UK.

Doctoral Colloquia & Courses

Causal Inference and Experiments in the Social Sciences, University of Essex, Ryan T. Moore (American University), Summer Term 2020


Mixture Modeling and Latent Class Analysis, CenterStat, Daniel Bauer (University of North Carolina), Winter Term 2021/2022


Mediation, Moderation, and Conditional Process Analysis I, University of St. Gallen, Amanda Montoya (University of California, Los Angeles), Winter Term 2021/22