The study investigated this question. Due to its climatic and geographical diversity, Tasmania is one of the most agriculturally diverse regions in Australia. It is therefore ideally suited as a research area for investigating the advantages and disadvantages of diversification. The study therefore addressed not only the important research questions of how farmers define agricultural diversity and diversification, but also how farms utilise diversification as a business strategy. To this end, telephone interviews were conducted with 95 farmers across Tasmania. The interviews were qualitatively analysed using a thematic analysis. The results show that farmers' personal attitudes and motivations towards agricultural diversity vary according to their personal experiences and values. In addition, the respective farming background plays a role, as well as the type of diversification, i.e. the context in which they operate. Participants defined agricultural diversity either by the number and type of activities or linked it to a set of values or outcomes. Four main characteristics of how farmers embrace or reject diversification strategies were identified. Farmers who embrace diversification (1) see it as an integral part of their farm, (2) see it as an additional business opportunity, or (3) pursue diversification for motives beyond financial values. 
The latter group of participants emphasised improving the environmental and social sustainability of their farms and potential benefits for the surrounding landscape. They highlighted the ethical value of agricultural diversity and described their diversification practices as an essential part of their farming approach: On the other hand, there were those who rejected diversification, which was often associated with a negative perception of agricultural diversity. The primary focus on one main line of business was prevalent: 

When asked about their intentions to increase agricultural diversity in the future, only twenty of the participants responded that they planned to increase the diversity of their operations by introducing new crop or animal varieties in the next five years. One of the reasons for this is that, in Australia as elsewhere, farmers are often unable to take financial risks without government support. However, according to the farmers surveyed, funding in Australia is geared too heavily towards large companies. The creation of alternative market options would also encourage many farmers to diversify their operations. 
It must be borne in mind that every business must be able to operate profitably in order to survive, whether it is a question of economic advantages or sustainable action.

Agricultural diversification encompasses a colourful spectrum of income opportunities for farms. This includes forms of additional income that are closely orientated to the previous form of farming, such as energy production, as well as direct marketing on the farm or at farmers' markets. Some of the diversifications promote the relationship between society and agriculture in a positive way, such as farm holidays or farm-to-fork gastronomy, which bring agriculture closer to people. Today, modern farms are also realising adventure or social offers. 
For the farmers themselves, there are many good arguments in favour of diversification in agriculture. Many of the offers create additional jobs. Agriculture today not only contributes to food security; farmers are also concerned about sustainability such as water protection, animal welfare and social aspects. At the end of the day, however, a good life and sufficient income also counts for people in agriculture. Investments and restructuring measures have to pay off at some point. At the end this can reduce even the entrepreneurial risk for the farmer, as they can spread the added value across several mainstays. This is the only way in which sustainable diversification projects can be implemented by the farmers themselves or in close cooperation with them.