Executive Humor: Towards a Multi-Modal Automated Measurement

Lecturer: Prof. Andreas König

Date: 11.03.2022, 15:00-16:00

Location: hybrid


Abstract: We contribute to the debate on strategic communication by leveraging machine learning for large-scale, multi-dimensional measures of executive humor. Humor, one of the most fundamental and complex phenomena in social psychology, has gathered increasing attention in management research. However, scholarly understanding of executives' humor remains substantially limited, largely because research in this domain has primarily been qualitative, survey-based, and small scale. We harness our access to a particularly suitable discursive vehicle for measuring executive humor, namely, video recordings of soccer coaches’ press conferences in the German “Bundesliga” and the English Premier League in the years 2017 to 2022. Our emerging multi-modal measure of executive humor contributes to the emerging research on humor as a key ingredient of strategic leadership as well as to computerized psychometry.



Bio: Prof. Andreas König is Chaired Professor of Strategic Management, Innovation, and Entrepreneurship at the University of Passau, Germany. He studies strategic leadership, with a specific focus on the impact of top executives' psychological characteristics on organizational outcomes and the effects of executives’ use of verbal communication on constituents’ evaluations of organizations. His research has appeared in outlets such as Administrative Science Quarterly, Academy of Management Review, and Academy of Management Journal, and he has received numerous awards, including from the Strategic Management Division of the Academy of Management, the Strategic Management Society, 2018, and the European Academy of Management. He is a member of the Editorial Board of the Academy of Management Review and Representative-at-Large at the Strategic Leadership and Governance Interest Group of the Strategic Management Society.