Matthias Kast
| Phone: | +49 821 598 5634 |
| Email: | matthias.kast@uni-auni-a.de () |
| Room: | 5049 (D) |
| Open hours: | by appointment |
| Address: | Universitätsstraße 10, 86159 Augsburg |
Research Areas
- Media Reception and Effects
- Science Communication
Research Projects
Since 2025: Research associate in the project “Science Communication about and with Communicative Artificial Intelligence: Emotions, Engagement, and Effects”
Project funded by the Federal Ministry for Research, Technology and Space (BMFTR). Project coordination: Prof. Dr. Helena Bilandzic, in cooperation with Technische Universität Braunschweig and Technische Universität München.
Publications and Presentations
Scientific Publications
Kast, Matthias (2025). Alternativmedientheorie im Wandel: rechtsgerichtete Medienphänomene als Ausdruck publizistischer Gegenöffentlichkeit. Forschungsjournal Soziale Bewegungen (FJSB), 38(1), 70–82. https://doi.org/10.1515/fjsb-2025-2009
Kast, Matthias (2024). Protestplätze, Partizipationsräume, Parallelwelten: wissenschaftliche Betrachtung und aktuelle Bewertung von Alternativmedien. University of Bamberg Press. https://doi.org/10.20378/irb-92686
Kast, Matthias (2021). „Heute keine Sitzung wegen zu teuren Bieres“: die Analyse des Bamberger Bierkriegs von 1907 als Thema der Öffentlichkeit. University of Bamberg Press. https://doi.org/10.20378/irb-50163
Scientific Presentations
Kast, M. & Bilandzic, H. (2026). Implicit and explicit anthropomorphism of generative AI-models in news coverage: A qualitative analysis. Presentation at the international conference of the European Communication Research and Education Association (ECREA). Brno, Czech Republic.
Bilandzic, H. & Kast, M. (2026). Between progress and risk: Framing communicative AI in German newspapers. Presentation at the international conference of the European Communication Research and Education Association (ECREA). Brno, Czech Republic.
Kast, M. & Schäfer, M., Bilandzic, H. & Bürger, M. (2026). Framing risk and progress through ComAI in the news: A combination of manual and automated content analysis. Presentation at the annual conference of the International Communication Association (ICA). Cape Town, South Africa.
Teaching
Winter Semester 2026/27:
AI is only human after all: Anthropomorphic Representations of Artificial Intelligence in the Media
(MA Seminar: Science Communication)
Summer Semester 2026:
Advanced Experimental Designs: Communicating Healthy and Sustainable Eating (Quantitative MA Research Project, 12 ECTS)
Winter Semester 2025/26:
"Germany is opening up a coal plant every week": Deception and falsehoods in political communication (BA Seminar: Political Communication)
My Friend ChatGPT: AI in Mass Media Discourse (MA Seminar: Science Communication)
Summer Semester 2025:
Introduction to Data Analysis using SPSS (BA Seminar: Methodologies)
Attracted to the Different? Alternative Media and Their Audience (BA Seminar: Media Effects and Processes)
Scientific activities and roles
Memberships:
- German Communication Association (DGPuK)
- European Communication Research and Education Association (ECREA)
- International Communication Association (ICA)
- Since 2026: Faculty-representative at the Department of Media, Knowledge, and Communication (imwk) at the University of Augsburg
- Since 2026: Member of the social media team of the Department of Media, Knowledge, and Communication (imwk) at the University of Augsburg (Instagram, LinkedIn)
Curriculum Vitae
| Seit 02/2025 |
Research Assistant and PhD Candidate at the Department of Media, Knowledge, and Communication, University of Augsburg |
| 2024 |
Research Assistant at the Institute of Communication Science, University of Hohenheim |
| 2021-2023 |
Tutor at the Institute of Communication Science, University of Bamberg |
| 2020-2022 |
Student Assistant at the State Institute for Family Research in Bamberg |
| 2020-2023 |
Master of Arts in Communication Science at the University of Bamberg |
| 2016-2020 |
Bachelor of Arts in Communication Science at the University of Bamberg |