Economic geography and location development
The economic-geographical research and application at the chair is bundled in the department of location development and comprises four different focal points: In the field of retail & consumption, the team investigates new consumption styles and hybrid consumer behavior, transformations of inner-city and non-integrated business locations, strategies for revitalizing retail locations, and sustainable local supply concepts for rural areas. In the field of innovation & digitisation, current issues concerning (local) online trade, regional innovation strategies, innovation management or the economic potential of smart cities are addressed. In the field of leisure & tourism, the focus will be on brand building processes and place branding, over- and undertourism, changes in leisure and travel behaviour as well as new local recreation concepts for urban and rural areas. And in the field of business development & location management, questions are dealt with on the competitiveness and sustainability of cities and regions, on city and regional management or on the activation of regional economic development potentials.
The knowledge generated in research is applied in a large number of practical projects and is constantly being further developed. The focus is on the analysis, evaluation and development of locations. The chair cooperates very closely with a large number of municipalities, associations and private-sector partners. Students also have the opportunity to deepen their knowledge of economic geography in the subsidiary subject of location development.