Study: "Subsidiary subject: location development"

Information on the subsidiary subject of location development

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The subsidiary subject of location development can be studied in three modules:


The introductory module (SE1) teaches the basics of the subject as well as application areas (business development, location consulting, regional and city management, tourism marketing, etc.).


The advanced module (SE2) focuses on methods for the analysis, evaluation and development of locations.


The advanced module (SE3) is offered in the Master's programme to deepen current fields of practice (cluster management, place branding, etc.).

The teaching staff includes both professors who are involved in current research as well as external lecturers from practice who are active in the field in responsible positions (e.g. managing directors, project managers) and therefore guarantee the application relevance for student education. They also assign topics for final theses or internships. In addition, the Location Development Section cooperates closely with the German Association for Applied Geography.

This practical orientation is also reflected in the teaching content. Project work in seminars and exercises provides in-depth and practical knowledge in the various fields of application of site development. In addition, the teaching content is imparted directly in the room within the framework of minor subject excursions, some of which last several days. Phenomena such as clusters, creative classes or the implementation of business development measures can thus be analysed and discussed on site. Excursions in the subsidiary subject of location development have so far had Hamburg, Milan and the USA (New York, Texas, Tennessee) as their destinations.