Tanja Habermeyer

Researcher and PhD Candidate
Media Effects and Processes
Phone: +49 821 598 5634
Email:
Room: 5047 (D)
Address: Universitätsstraße 10, 86159 Augsburg

Main research

  • Processes of Media Reception and Effects of Media Content
  • Environmental Communication, Health Communication
  • Strategic Communication
  • Design of Learning Media

Publications

Articles in Scientific Journals

2019

Schneider, S., Häßler, A., Habermeyer, T., Beege, M., & Rey, G. D. (2019). The more human, the higher the performance? Examining the effects of anthropomorphism on learning with media. Journal of Educational Psychology, 111(1), 57-72. doi:10.1037/edu0000273 

 

 

Scientific Presentations at Conferences

2020

Habermeyer, T., Blessing, J. N., & Dippl, L. (Aix-en-Provence, 2020). Strategic Gain-Loss Framing for Plastic Reduction – Emotions induced by a Spokesperson as a Representative of an Institution. Virtual Presentation at the Groupe d’Etude et de Recherche. Communication, Environnement, Sciences et Société (GER-CESS-2020): ‘How to Talk About the Environment? Heroes/Heralds and Environmental Communication’. Aix-en-Provence, France, 9th – 11th of December.

 

Habermeyer, T., & Hellmeier, R. (Omaha, 2020). Human-Like Animals? The Effects of the Animal Rights Organizations’ Approach to Communicate for Reducing Animal-Based Nutrition. Virtual Presentation at the Conference ‘Communicating for Food Sustainability’ of the International Environmental Communication Association (IECA), appertaining to the International Communication Association (ICA). Omaha, Nebraska, USA, 12th – 13th of November  .

 

Blessing, J. N., & Habermeyer, T., & Kullnig, C. (Braga, 2020). #Instahealth – Varying the Degree of Fear and Efficacy in Instagram Posts. Virtual Presentation at the European Conference on Health Communication (ECHC) of the European Communication Research and Education Association (ECREA). Braga, Portugal, 2nd of October.

 

Habermeyer, T., Schneider, S., Rey, G. D., & Bilandzic, H. (Gold Coast, 2020). Instructional Communication in a Quiz Environment. The Effect of Conversational Style on Learning, Retrieval, and Motivation. Virtual Presentation at the 70th yearly conference of the International Communication Association (ICA). Gold Coast, Australia, 20th – 27th of May. 

 

Blessing, J. N., & Habermeyer, T., & Claus, V. (Gold Coast, 2020). Being Fit or Looking Fit – Visual Representation of Extreme Body Images on Instagram and its Negative Influence on Health and Identity. Virtual Presentation at the Pre-Conference ‘Visual Representation and Marginality: Opening New Conversations’ of the 70th yearly conference of the International Communication Association (ICA). Gold Coast, Australia, 21st of May.

 

 

Teaching

Winter Semester 2020/2021:

  • Thematic Seminar Media Reception and Effects: Wie sag ich’s für welche Zielgruppe? Zielgruppen-Kommunikation im Phasenmodell der Entscheidungsbildung (6 ECTS)
  • Thematic Seminar Media Reality: Lernen in digitalen Games und Apps – Die Rolle von Lernprozessen in der Medienrealität (6 ECTS)

Summer Semester 2020:

  • Thematic Seminar Media Reception and Effects: Plakate und Werbeanzeigen von Umweltorganisationen   – Aufsetzen einer Klimakampagne (6 ECTS)      
  • Methods Seminar Data Analysis: Einführung in die kommunikationswissenschaftliche Datenauswertung (SPSS) (4 ECTS)
  • Methods Seminar Data Analysis: Einführung in die kommunikationswissenschaftliche Datenauswertung (SPSS) (4 ECTS)

Winter Semester 2019/2020:

  • Methods Seminar Quantitative Experiment: Der Beitrag von Klimakampagnen zu einem umweltbewussteren Handeln bei Rezipient_innen (Quantitatives Experiment) (12 ECTS)
  • Thematic Seminar Media Reception and Effects: Strategische Kommunikation: Theorien und Modelle der Persuasionskommunikation (6 ECTS)

Summer Semester 2019:

  • Thematic Seminar Media Reception and Effects: Umweltkommunikation mit Schülern: Entwicklung eines Lernquiz Umwelt (6 ECTS)
  • Methods Seminar Data Analysis: Einführung in die kommunikationswissenschaftliche Datenauswertung (SPSS) (4 ECTS)

Scientific activities and roles

Memberships

  • Deutsche Gesellschaft für Publizistik und Kommunikationswissenschaft (DGPuK)
  • International Communication Association (ICA)
  • European Communication Research and Education Association (ECREA)
  • Deutsche Gesellschaft für Psychologie (DGPs)

Curriculum Vitae

Since 2019

Research Assistant at the Department of Media, Knowledge and Communication at Augsburg University

2019           

 

Master of Science in Media Psychology and Instructional Psychology at the Technical University of Chemnitz

- Summer Semester 2018: Full Scholarship of the Ranke-Heinemann Stiftung for Extraordinary Achievements for a Semester Abroad at Swinburne University of Technology, Melbourne, Australia

- Summer Semester 2017: Semester Abroad at the Universidad de La Laguna, San Cristóbal de La Laguna, Spain

 

2015

Bachelor of Arts in Media and Communication at Augsburg University

- Winter Semester 2014/15: Semester Abroad at the University of Tartu, Tartu, Estonia

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