Within the framework of this highly individualized Master’s in Business Administration program, you acquire the methodological and technical knowledge you need for a successful start in your dream job as an expert, manager, or scientist.


On the way you will deal with interesting questions: How are operating processes in production, logistics, and the health care sector optimized? How can data be used with the help of business analytics to create competitive advantages? Which behavioral science aspects must be taken into account in the design of effective business control? How does sustainable financial management work? How can economic, ecological, and social objectives be pursued equally in everyday operations? How can companies confront the challenges of digital transformation?


... have sound knowledge of methods as well as business and economic sciences acquired from your Bachelor’s and now want to acquire in-depth knowledge in a major in Business Administration.
 ... are interested in the sustainable solution of complex problems and enjoy working in teams.
 ... would like to prepare for leadership tasks in business or for a scientific career.
 ... want to achieve something personally, but also have an eye for social responsibility.


About the degree programme
Degree programme: Business Administration
Official Designation: Betriebswirtschaftslehre
Degree: Master of Science (M.Sc.)
Study mode: Full-time
Language of instruction: German
Start of studies: winter semester, summer semester
Standard study duration: 4 semesters
Admission type: Open admission (with an aptitude assessment process)
Minimum German language skills: C 1
Please note: Admission requirements according to § 4 of the exam regulations in the current consolidated edtion. English language skills at level B2 (CEFR) are required. Introductory events take place closely before the start of the lecture period: https://www.uni-aug…. Start of the lecture period: https://www.uni-aug…
Application deadline for the summer semester: 01. December
Application deadline for the winter semester: 15. June


You should meet several requirements in order to be admitted to the Master’s program in Business Administration. Apart from good to very good grades, they also include proof of credit points from the following three modules: Methods of Business and Economics, Economics, and Business Administration.


For a detailed overview of the admission requirements and application conditions for the Master’s program, visit our application website:



4 terms:

  • 3 Methods lectures with a total of 18 ECTS credits
  • 1 Major from three areas with 42 ECTS credits
  • 1 Minor with the possibility of individual course selection with 30 ECTS points
  • Master’s thesis with individual topic selection with 30 ECTS points


Business Analytics & Operations

As a consequence of the digital transformation, intelligent business models require that companies analyze the data available to them in the best possible way and use the data for optimal organization of their processes. Think about online service platforms for passenger transport, car sharing concepts, or the combination of mail order and stationary retailing. Production is being made fit for the future under the keyword Industry 4.0. With Health 4.0, a comparable revolution in the health care system is imminent. In the Business Analytics & Operations (BAO) cluster, you will learn how to generate and statistically evaluate relevant data, optimize decisions by using quantitative methods, design sustainable processes, and thus create competitive advantages in different industries.

Balkendiagramm und Kurve einer Dichtefunktion grob mit Kreide auf Tafel

Finance, Accounting, Controlling & Taxation

Knowledge of Finance, Accounting, Controlling and Taxation (FACT) are the basis of virtually all business management-oriented professions, because these are the tools used to represent in numbers, evaluate, and ultimately control all companies. At the same time, they are indispensable for an understanding of securities and capital markets. This knowledge therefore belongs to the basis of any degree in business and economics. The classes of the FACT cluster qualify you for a business such as banks and insurances, management and tax consultants. On the other hand, you acquire the necessary knowledge required for activities in the areas of Finance, Management Accounting, Accounting and Taxes. You will find these areas in virtually every company.

Reihe mit aufgestapelten Münzen

Strategy, Marketing & Management

Digitalization, globalization, and the need for more sustainability lead to extensive changes in the economy and society. In this environment, the Strategy, Marketing, & Management (SMM) cluster focuses on people and their decisions. In this cluster’s degree you will learn theories and methods from management and ethics, innovation and entrepreneurship, human resources and marketing, in order to understand these change processes and the underlying behavior of organizations and consumers. You apply the knowledge you have learned in seminars and projects and develop sustainable design proposals for digital and international markets. You can set focal areas in your cluster degree and thus stand out for your future employer

menschliche Spielfiguren als Netzwerk aufgestellt


We offer top quality research and teaching

Internationally successful research in the important future areas of digitalization, entrepreneurship, sustainability, health, and transformation

Very good mixture of sound research and application-oriented education

International orientation of our degree programs and diverse opportunities to study abroad

Regular top positions in rankings (e.g., CHE)

Outstanding ratings of our courses by students

Studenten in der Bibliothek mit Bücherregalen und Ausblick

We offer optimal study conditions

Top equipping of the modern rooms with computers, smartboards, and software

Specialization in forward-looking professional fields due to large offer of courses and individual selection options of students

Interactive lectures, intensive project study, and numerous tutorials in small groups to consolidate the subject matter

Individual support and choice of topics in seminar and Master’s theses

Talks given by companies, practical courses, additional IT, languages, and soft skills offers

Studierende und Mitarbeiterin im Gespräch

We encourage people and help them develop their own opinions

Targeted encouragement of critical reflection and discussions about central topics in society and the economy

Many offers for workshops and startup events

Numerous opportunities for working at a chair or for engagement in the student initiatives

Room to develop a responsible personality due to the informal family and open atmosphere on the campus

Professor Lehmann hält im Seminarraum Vorlesung

We create future prospects

Outstanding career prospects for our students due to excellent technical, methodological, and personal education, the recognized good reputation of the University of Augsburg, and the growing demand for people with a Master’s degree in business management

Weltkugel schwebend auf einer Hand
Prof. Kunz
Above all, the Master’s in Business Administration is characterized by the fact that the students can prepare for practice and a possible scientific career according to their individual interests.

Prof. Dr. Jennifer Kunz, Head of Program, Master’s in Business Administration


The career prospects

Due to the optimal mix of methodological foundation, individualized technical qualification, and the development of your personality, after you have finished your degree you are ready for any professional challenge.

Working in the industry, the financial sector, consulting, or a startup at home or abroad – we open up worlds for you!

The career service advises you on career orientation and entry.

Schüttelnde Hände vor Bürogebäuden


The doctorate is the highest academic degree awarded by universities in this country.

After successful completion of your degree, you therefore have the opportunity to start your doctoral studies at the University of Augsburg or at another university at home or abroad.

Drei Doktoranden beim Forschen


The Faculty of Business and Economics holds a Master’s Information Day (MIT) in the winter and the summer term. Potential students have the opportunity to comprehensively find out at first-hand about our Master’s programs, their composition, structure, and the application conditions.


Prior registration is not necessary. Further information can be found in due course on the website of the Faculty of Business and Economics.

© University of Augsburg


If you have any questions regarding your application or the application procedure


All information on the application procedure can be found on our application website at


If you have any questions on the application procedure, which are not answered on the application website, please contact


For questions on the program/content

Student advisory service for the Bachelor’s and Master’s programs in Business Administration
Faculty of Business and Economics
  • Phone: +49 821 598 - 4158
  • Email:
  • Room 1313 (Building J)
  • Phone: 0821/598-5999
  • Email:
  • (Building M2)
    Universitätsstraße 6, 86159 Augsburg