Profile

The Department for Media, Knowledge and Communication (imwk) is a scientific institution at the University of Augsburg. It is part of the Faculty of Philosophy and Social Sciences, and consists of three Divisions, each with a slightly different focus: Public Communication; Media Effects and Processes; and Media Reality. The imwk emerged from the former Department of Media and Educational Technology (imb) in 2013. In 2015, it further reinforced its communications profile with the decision to establish a third communications professorship.

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What are the central concerns of the Department?

The imwk is dedicated to scientific tasks in the field of media and communication. It bundles research expertise and activities in these fields and organizes the Bachelor and Master programs in Media and Communication.

What is the Department's research focus?

The imwk focuses its research on questions of current media change and the media mediation of key social developments. In other words, it examines the potential of media for communication, knowledge and public processes is examined more closely.

What are the characteristics of the Institute´s degree programs?

The BA and MA programs "Media and Communication" are both highly research and practice oriented. First of all, students receive in-depth training in methods and are actively involved in ongoing research projects. In addition to research orientation, imwk attaches great importance to employability. In cooperation with media practitioners, students are prepared for activities in the fields of media production, media research, public relations, journalism and advertising. In cooperation with media partners, the aim is to facilitate a modern, attractive and future-oriented scientific education that not only reacts to labour market needs, but also works proactively by accompanying current media change processes and, thus, introducing new impulses into professional practice.

How does the Department conduct its research?

To enable to implement advanced empirical projects, the imwk has its own research resources. These include:
• Measuring devices for psychophysiology, in order to collect cognitive and emotional processes in media reception in real time;
• Research notebooks with experimental software and reaction time measurement facilities
• eye-tracking technology, including mobile glasses, for measuring eye movement in public spaces, as well as while consuming media and online content
• cross-media lab for developing and evaluating cross-media products

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