Lehre
Bachelorveranstaltungen
Vorlesungen und Seminare für Bachelorstudierende

Masterveranstaltungen
Vorlesungen und Seminare für Masterstudierende

Stundenplan
Aktueller Stundenplan

Abschlussarbeiten
Voraussetzungen, Themenauswahl und allgemeine Informationen

Marketingzertifikat
Marketingzertifikat für Bachelor und Master

WIMU
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Aktueller Stundenplan
Veranstaltungen Wintersemester 2023/24
Bachelorstudium: |
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Cluster Strategy/Major Strategy | ||||||
IT-gestützte Marktforschung (SPSS) | 2 SWS | Heberle | Di. | 10.00-11.30 | J: CIP 2113 | 24.10. |
Marketing Management I (Produktpolitik) |
2 SWS | Brauckmann/ | Mo. | 10.00- 11.30 | K: 1003 | 16.10. |
Übung hierzu |
2 SWS |
Kraus |
Di. |
14.00- 15.30 | J: 1106 | 17.10. |
Marketing Management II (Preispolitik) | 2 SWS | Spies | Mo. | 12.15-13.45 | J: 1101/1102 | 16.10. |
Übung hierzu | 2 SWS | Do. | 14.00-15.30 |
K: 1004 |
19.10. | |
Marketing Research: Marktforschung Basics | 2 SWS | Pappenheim | Fr. | 10.00-11.30 | J: 1109 | 20.10. |
Übung hierzu | 2 SWS | Fr. | 12.15-13.45 | J: 1109 | 20.10. | |
Seminare | ||||||
Bachelorseminar |
Weitere Informationen folgen. |
Masterstudium: |
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Major/Minor Strategy | ||||||
Consumer Behavior: Werbung III |
4 SWS |
Gierl |
Di. |
14.00-17.15 |
J: 2105 |
17.10. |
Consumer Behavior: Werbung VII | 4 SWS | Gierl | Do. | 14.00-17.15 | J: 1106 | 19.10 |
Kurs zur Einführung in die Anfertigung schriftlicher Arbeiten:
Genaueres finden Sie unter „Aktuelles“. |
Lehrveranstaltungen im aktuellen Semester
Vorlesungen
Name | Dozent | Typ | Sprache |
---|---|---|---|
Consumer Behavior: Werbung VII |
Heribert Gierl |
Vorlesung | deutsch |
Marketing Research: Marktforschung Basics |
Heribert Gierl, Christina Pappenheim |
Vorlesung + Übung | deutsch |
Consumer Behavior: Werbung III |
Heribert Gierl |
Vorlesung | deutsch |
Marketing Management I - Produktpolitik |
Heribert Gierl, Vanessa Kraus, Nadine Brauckmann |
Vorlesung + Übung | deutsch |
IT-gestützte Marktforschung (SPSS) |
Heribert Gierl, Vanessa Kraus, Nadine Brauckmann, Antonia Heberle |
Vorlesung | deutsch |
Marketing Management II - Preispolitik |
Marie Spies, Heribert Gierl |
Vorlesung + Übung | deutsch |
Marketing Zertifikat
The Chair of Marketing and the Chair for Value Based Marketing (Prof. Dr. Paul) impart bachelor and master students with competences in the area of marketing and offer a certificate confirming these competences.
- Bachelor students who successfully complete six courses and their bachelor thesis in marketing (chairs of Prof. Dr. Heribert Gierl or Prof. Dr. Michael Paul or marketing courses abroad) will receive the certificate. Example for the Marketing Certificate (bachelor)
- Master students who successfully complete five courses and their master thesis in marketing (chairs of Prof. Dr. Heribert Gierl or Prof. Dr. Michael Paul or marketing courses abroad) will receive the certificate. Example for the Marketing Certificate (master)
To receive the certificate, interested students are asked to send an email to Gabriele Piesch with the following information:
name, date of birth, matriculation number, studies, a list of marketing courses (including grade), and a confirmation from STUDIS showing their successful participation in the required courses.
By applying the certificate, you confirm that we process your personal data.
Please contact Gabriele Piesch if you have further questions regarding the Marketing Certificate.