Antonia Heberle (geb. Kraus), geb. 1990, Studium der Betriebswirtschaftslehre an der Universität Augsburg (Schwerpunkte Marketing, Marktforschung und Statistik). Werkstudententätigkeit und Praktika in den Bereichen Marketing, Social Media und Eventmanagement. Seit 2015 wissenschaftliche Mitarbeiterin am Lehrstuhl für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing an der Universität Augsburg.

1. Beiträge in Konferenzbänden

Kraus, A.; Gierl, H. (2016): Increasing Co-Product Evaluations by Using Integrative Logos, in: Proceedings of the 15th ICORIA: International Conference on Research in Advertising, June 30 - July 2 2016, Ljubljana

Kraus, A.; Gierl, H. (2017): How do Female Consumers Respond to Tattooed or Body-Painted Models Shown in Advertisements?, in: Proceedings of the 16th ICORIA: International Conference on Research i Advertising, June 29 - July 1 2017, Gent.

Kraus, A.; Gierl, H. (2018): Are Incomplete Advertisements More Effective? A Test of the Generation Effect and the Ambiguity Effect, in: Proceedings of the 17th ICORIA: International Conference on Research in Advertising, June 21-23 2018, Valencia.

Heberle, A.; Gierl, H. (2019): Should companies use tattooed models in advertisements? 18th ICORIA Inter-national Conference on Research in Advertising, June 27-29, 2019, Krems.

2. Beiträge in Sammelbänden

Kraus, A.; Gierl, H. (2017): Increasing Co-Product Evaluations by Using Integrative Logos, in: Zabkar, V.; Eisend, M. (eds.). Advances in Advertising Research (Vol. VIII). Wiesbaden: Springer, pp. 169-182.

Kraus A.; Gierl H. (2019) Are Incomplete Advertisements More Effective? A Test of the Generation Effect and the Ambiguity Effect, in: Bigne E.; Rosengren S. (eds.). Advances in Advertising Research (Vol. X). Wiesbaden: Springer Gabler, pp. 93-106.

Heberle A.; Gierl H. (2021): Should Companies Use Tattooed Models in Their Advertisements?, in: Waiguny M.K.J.; Rosengren S. (eds.). Advances in Advertising Research (Vol. XI). Wiesbaden: Springer Gabler, pp. 151-165.

3. Beiträge in Fachzeitschriften

Kraus, A.; Gierl, H. (2017): The Logo Matters: The Effect of the Logo Type on the Attitude towards Co-Products, in: International Journal of Advertising, Vol. 36, No. 5, S. 743-760.

Heberle, A.; Gierl, H. (2020): When Less Is More: There Must Be a Comprehensible Reason for Using Incompleteness in Advertisements to Improve Brand Attitude, in: Marketing ZFP, Vol. 42, No. 3, S. 8-36.